The Customer Analytics Blog
Actionable advice on optimizing the customer lifecycle
How Loyal Are Your E-Commerce Customers?
Bricks and mortar retail stores jump through hoops to monitor and measure customer retention. They implement expensive and complex loyalty cards and programs so that they can track customer behavior.
But if you’re running an e-commerce site, you’re lucky – you can measure this data much more easily.…
Web Analytics & Customer Analytics Face Off: Tracking Users Across Multiple Devices
Web analytics and customer analytics go head to head on the topic of tracking users across multiple devices. We conclude with a final showdown comparing how the differences between them will be reflected in your reports.
Let the match begin.
In This Corner: Web Analytics
Web analytics relies on cookies to track your visitors.…
What Should I Track? Part 2: Tracking SaaS (B2B)
As a SaaS company, your entire business lives online. Tracking user activity and understanding customer behavior is paramount. But how do you obtain this visibility? The first step is identifying the exact activity and customer information you need to track.
SaaS companies will have more variation in what should be tracked than other companies like e-commerce or lead generating websites.…
Success Story: GetGoing, Travel Startup That Helps You Save Big (Video)
GetGoing is a San Francisco-based (in fact, just down the block from us!) travel startup that allows you to choose two travel destinations and let their system pick one for you, with up to 40% in savings on the ticket price.…
Woopra’s New Home! And We’re Hiring!
The Woopra office has picked up and moved one block away to make room for our new team members!
That’s right, we’re currently hiring in San Francisco and scouring the area for the best of the best. If that’s you, check out our careers page to learn more about these positions:
System Engineer
Front-End Engineer – Javascript
Software Engineer – Java/Servlets
User Interface Designer
Sales Specialist
We’re looking for proactive self-starters who thrive in (proven!) startup environments.…
Customer Analytics for Growth Hacking
If you’ve been around the tech industry the last couple years, you’ve heard a lot about growth hacking, or, the practice of finding innovative ways to accelerate the number of users for your product.
While the practice is often talked up to sound almost mystic, no growth hacker can bring you tens of thousands of customers with the wave of a magic wand.…
How To Build And Optimize An Onboarding Funnel
The onboarding funnel is one of the key analytics reports for any SaaS company. It allows you to identify areas of friction in your onboarding process and ultimately optimize your conversion rates.
However, in order to see this value, you must build your funnel correctly so that it provides the right insights for your team.…
What Should I Track? Part 1: The Basics
There is one major question you need to answer first thing when implementing a customer analytics solution: what should I track?
Last week there was a post on Quora asking this very question and it’s the single most common item new customers ask us about at Woopra.…
What Your Customers Don’t Say (And How To Know Anyway)
Customers tell us every day, every moment they use our products and websites, what they think about us. They tell us why they abandoned shopping carts, what they like and don’t like about our products, and how we can gain their business.…
Woopra Version 8.0 Beta: Bespoke Analytics, Built for Your Business
One size fits all doesn’t work when it comes to analytics. Each company has specific needs and therefore wants to track and analyze different types of data that are important to them. However, that doesn’t mean you want to waste time and resources on a single custom report that will take weeks for someone to generate for you.…