The Customer Analytics Blog

Web analytics and customer analytics go head to head on the topic of tracking users across multiple devices. We conclude with a final showdown comparing how the differences between them will be reflected in your reports.
Let the match begin.
In This Corner: Web Analytics
Web analytics relies on cookies to track your visitors.…

As a SaaS company, your entire business lives online. Tracking user activity and understanding customer behavior is paramount. But how do you obtain this visibility? The first step is identifying the exact activity and customer information you need to track.
SaaS companies will have more variation in what should be tracked than other companies like e-commerce or lead generating websites.…

GetGoing is a San Francisco-based (in fact, just down the block from us!) travel startup that allows you to choose two travel destinations and let their system pick one for you, with up to 40% in savings on the ticket price.…

The Woopra office has picked up and moved one block away to make room for our new team members!
That’s right, we’re currently hiring in San Francisco and scouring the area for the best of the best. If that’s you, check out our careers page to learn more about these positions:

System Engineer
Front-End Engineer – Javascript
Software Engineer – Java/Servlets
User Interface Designer
Sales Specialist

We’re looking for proactive self-starters who thrive in (proven!) startup environments.…

If you’ve been around the tech industry the last couple years, you’ve heard a lot about growth hacking, or, the practice of finding innovative ways to accelerate the number of users for your product.
While the practice is often talked up to sound almost mystic, no growth hacker can bring you tens of thousands of customers with the wave of a magic wand.…

The onboarding funnel is one of the key analytics reports for any SaaS company. It allows you to identify areas of friction in your onboarding process and ultimately optimize your conversion rates.
However, in order to see this value, you must build your funnel correctly so that it provides the right insights for your team.…

There is one major question you need to answer first thing when implementing a customer analytics solution: what should I track?
Last week there was a post on Quora asking this very question and it’s the single most common item new customers ask us about at Woopra.…

Customers tell us every day, every moment they use our products and websites, what they think about us. They tell us why they abandoned shopping carts, what they like and don’t like about our products, and how we can gain their business.…

One size fits all doesn’t work when it comes to analytics. Each company has specific needs and therefore wants to track and analyze different types of data that are important to them. However, that doesn’t mean you want to waste time and resources on a single custom report that will take weeks for someone to generate for you.…