The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

How to Become a Data-Driven Company

We Heart Data Woopra

Market Trends - August 15th, 2014 by Natalie Issa.

There are many intangible components to how a company operates – coworker friendships, management styles, and employee trust, to name a few. While we would never argue that everything should (or can) be quantified, failing to measure progress and leverage data can lead a company astray.…

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Kid and dog harmony

What If Your Data Worked Together?

Market Trends - August 1st, 2014 by Natalie Issa.

Despite how much we’ve been hearing about corporate data silos, they are still extremely prevalent in nearly every company. Data silos lead to poor customer experiences, wasted employee time, and all around frustration. So what would our companies look like if our data actually worked together?…

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Proactive Customer Success

Analytics for Customer Success Managers

Market Trends - July 18th, 2014 by Natalie Issa.

Customer retention is the lifeblood of any SaaS company. With this in mind, many SaaS companies are quickly introducing and expanding Customer Success teams with the goal of providing more value to existing accounts and thereby retaining them for longer. A recent Software Advice study led by Jay Ivey took a close look at what it means to be a Customer Success Manager today.…

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conversion funnel

How to Measure Subscriptions & Churn with Woopra

Using Woopra - July 10th, 2014 by Elie Khoury.

Companies in the subscription economy live and die by their ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), ACV (Annual Customer Value), and LTV (Life-time Value). A lot of companies I talk to measure their ARR and MRR on a daily, weekly, or monthly basis and save a snapshot in order to monitor their growth over time.…

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Funnel Widget

Woopra’s New Dashboard Goes Live!

Woopra News - June 24th, 2014 by Lita Stephenson.

Woopra’s Dashboard is a great tool for an at-a-glance overview of your visitors’ behavior, but for some time we’ve wanted to update our current model to make it more useful and more informative. Choosing what metrics to include presented a huge problem, however.…

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Dot & Bo Featured Image

Success Story: Dot & Bo, Growing Online Home Goods Retailer

Success Stories - June 11th, 2014 by Natalie Issa.

Dot & Bo is a growing online home goods retailer, based in San Francisco’s design district. The company makes curated designs and personalized service accessible to everyone. It serves a large customer base of people looking for a better way to decorate and expecting a highly customized experience.…

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eb8149e92b8442fe88d313d64faf11b4

Announcing Woopra Android App Version 3

Woopra News - June 5th, 2014 by Natalie Issa.

We’re excited to announce that we’ve just launched Version 3.0 of Woopra’s Android app! Like Version 4 of the iOS app, the Android app has been completely rebuilt and redesigned. The new user experience is intended to make it easier for you to quickly access data on the go.…

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woopra-firstspirit

Announcing Woopra and e-Spirit Partnership: Real-time Personalization

Woopra News - May 30th, 2014 by Natalie Issa.

We’ve partnered with e-Spirit, the company behind the FirstSpirit CMS, to bring real-time personalization to some of the world’s leading companies! The FirstSpirit CMS is used by industry leaders like Speedo, KLM, Nintendo, and many others. Why Is Personalization So Important?…

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Woopra iOS 4.0

Mobile App Tracking Best Practices

Market Trends - May 29th, 2014 by Natalie Issa.

Imagine a company that has a website, a mobile app, uses a third party help desk software, a CRM, a marketing automation service, and countless other tools. Sound familiar? I probably just described something pretty close to what your company’s operations look like.…

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Woopra Zendesk App

Customer Analytics Meets Customer Service

Market Trends - May 14th, 2014 by Natalie Issa.

Many of our clients start using Woopra for their marketing and development teams, but they almost always expand to support. It’s just as important to take the same data-driven approach to customer support as you do with marketing and development. Customer support is where the majority of your customer interactions happen, so monitoring performance is the best way to ensure you’re providing a great level of service to your customers.…

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