Lorelle

What Analytic Information Do You Need?

Web Analytics, May 22nd, 2009 by Lorelle

numbers and chartsWe asked you what statistics confuse you the most and got some interesting answers. Now, we want to know what analytic information do you really need to help you manage your website or blog.

Web analytics and statistics programs offer you a lot of numbers and analytics, ways of combining or separating the numbers to help you analyze them and make decisions for your website and blog. However, not all analytical programs give you the information you need to really help you understand your audience and how to be serve them, as well as how to expand your audience by understanding what the numbers and trends tell you.

What analytical information do you really need for your blog or website? What are you getting and what are you not getting?

In other words, what do you really want to know about your audience? And can a web analytics program really give you the information you need?

33 Responses to “What Analytic Information Do You Need?”

  1. John Munro says:

    I would like to know what ads visitors click on

  2. What it the most important to me is not the quantity of statistic but the ability to create reports from those. A good search engine to walk through the stats is more important to my eyes than more stats than what we have now. How valuable are these stats if you are unable to analyse them… Not much.

  3. What it the most important to me is not the quantity of statistic but the ability to create reports from those. A good search engine to walk through the stats is more important to my eyes than more stats than what we have now. How valuable are these stats if you are unable to analyse them? Not much…

  4. Hum… there is a terrible lack of usability with your comment feature on the blog… there is not confirmation that the comment was submitted and that it will be soon approved by a moderator…

  5. Rebecca says:

    I would like to see how many times customers return to my site in the daily search history. I have a lot of people who come back numerous times before they buy. Maybe thouse #s are somewhere already, but I haven’t found them yet. I know that you can see that info when they are actually on my site.

    Thanks, I love Woopra, very fun, and useful.

  6. Ron Pare says:

    I want more visitor data.
    More geographical options in terms of analytics
    The ability to tie analytics together like geo and users. Maybe i can tag more people this way.

  7. Harri says:

    Here’s my list:
    - I need to be able to track javascript events. I run my own photography website, and serve the photos with Highslide JS. Now Woopra only shows which galleries are most popular, but I can’t see which photos inside those galleries are. Lack of JS tracking in Woopra is the ONLY reason why I still use Google Analytics along the side.
    - Better detection of when visitors leave the site so that there’s fewer 20+ minute visits. My Woopra stats show 20+ min visits at 48% of all visits, while GA shows 1% (which is much closer to the truth).
    - Goals to track, such as “visits buy prints page” or “adds a product to the shopping cart”

    I’m very impressed and happy with Woopra!

  8. thezachperson31 says:

    You know that overview map on the homepage? Make a larger one version of that that can be accessed from the sidebar. That’s the main feature I miss from the older version.

    Having an option to minimise results in the search by default would help, too.

  9. I’d love to have pageviews/visit in real time, like in the 1.2 version of the beta. For some reason I can’t find this value in the new 1.3 RC (I haven’t play a lot with it, because for now I prefer using the 1.2 version). Sure, I always can perform the operation pageviews/visits, but the 1.2 version used to display this value in the inferior part of the application (the one that was moving all the time). I think this little piece of information is important because I can know in real time if the people are staying longer (or shorter) and is an indirect indicator of the bounce rate, wich tells me if the content of the day is of their liking.

    Thanks! and soeey for my grammar. I’m from México.

  10. Vinnie Vegas says:

    I like how Woopra tells me the referring link, usually a link to a search engine. That’s not uncommon. What I would like to see added, if possible, is the page number of the search term that the referring link.

    So for example, if the search term is ‘baked rigatoni’ from google.com, Woopra tells me the google link for the earch term, but I would like a handy, distinct entry that tells me what page of the search term hits that my link appeared.

    So if my link appeared on the 4th page of google links for the search term ‘baked rigatoni,’ I could see that information quickly and easily: “Google Search: Page 4″

  11. mrgiezen says:

    Not just the positive stats, but also the negative, like what queries are used for short visits (less then n seconds or n pages). this might give us a hint what for example to exclude on adwords.

  12. The ability to create specific ‘goals’ which I can track stats on independently. For example I want to know how many people go to the checkout page after landing on a product page and at which point they drop out.

    product page -> basket page -> checkout select -> shipping -> billing -> checkout

  13. bpsk31 says:

    One feature that might be between “need” and “nice to have” would be mouse tracking. One such service, though not free, is ClickTail. So, perhaps it is a “nice to have” feature, but is also very useful in usability testing. With Woopra, mouse tracking could be merged with the other live statistics for a “streaming” view of visitor activity. Just a thought.

    Thank you for such a wonderful service!

    Jacob

  14. Anonym says:

    most important are:
    -live stats!
    -average stats
    -stats about a editable time (not only last 7 or 30 days…!!)
    -nice graphs/diagrams

  15. georgedamonkey says:

    What I really need is to be able to see hits from feed readers. More and more of the sites I do are Drupal or Wordpress. Most of the hits those sites get are from feed readers. Being able to see those hits, in addition to, the actual site hits would be swell.

    Also, in the Analytics area under Reports, it would be really nice to be able to see a monthly total of visits and pageviews. As it is, most of our member libraries go, and look at the monthly numbers and add all of them up to get a total. It’d be nice if it showed the totals on the results page.

  16. Mehboob says:

    Need to be able to traffic from clicks on ads and direct traffic. Today it all shows up as one number.

  17. Alec says:

    As an ecommerce, what we believe to be critical are a few items:

    1. Geolocation tracking to the state level, aside from the city. At times, we get phone calls from customers – woopra helps in that we can see where theyve been and pre-emptively have answers for them on items theyve been browsing, but knowing where they’re visiting from is what helps us initially identify to whom we’re talking to. On an analytics level, showing overall visits on the map (with date range, like Google Analytics) helps us understand where the majority of our client base is located.
    2. Another critical statistic that is missing is the ability to see the organization name from where the visitor is from. Currently, with another live tracking/chat software, we are able to see the organization, if any, that the customer is from, i.e. if I visited my own site, it would say I am from Sitbetter.com. That is critical for client tracking and again, for knowing who has visited our site.
    3. The referrer tracking is good. Very important feature and it works well.

    Many of your users are bloggers – as an ecommerce site we have different needs. For the most part, Woopra is an excellent tracking program for ecommerce companies. A few more analytics info and it would be perfect…

  18. 112 says:

    What I miss in the analytics are the totals. I’m surprised that Woopra only shows totals per day, but when I select a month I also want to see the totals of a month, not only per day.

  19. LW says:

    Not just the positive stats, but also the negative, like what queries are used for short visits (less then n seconds or n pages). this might give us a hint what for example to exclude on adwords.

  20. Thanks for Woopra! I would like to see more on the location of a visitor, city is not enough. State info would be welcome. I would also like to be able to tag my visitors and have the tag stick.

    Sharon

  21. Dave says:

    what exact link my visitors clicked on to get to my website. Hard to find that in Woopra stats

  22. darkriftx says:

    I would like the ability to better track what is clicked on the page. This would help me more fine tune my adsense to my visitors.

    also, I am not sure if this is even possible, but if so if the adsense ads site could be shown “User XXXXX clicked on adsense ad for site something.com”. I think this should be possible for adsense since the url of the site is in the adsense code, but not sure if woopra can see them.

  23. SWH says:

    First of all… Congratulations on an excellent product that can only get better! How have we been able to run an e-commerce business without real-time stats?

    I use Google Analytics to track e-commerce transactions or conversions for forms that get submitted. It would be nice to have this financial stats in Woopra. Other than that, thanks for a great product. I look forward to the future versions.

    SWH

  24. Chris says:

    It would be nice to be able to filter out certain IP addresses from being tallied in the reports.

  25. Chase Gray says:

    I would like to be able to see the total time spent on my website for a given period (e.g. 1 day).

  26. milesahead says:

    I want to be able to analyse which of my PDF brochures has been downloaded. At the moment I just get a single total figure for all of them and no more.

    But Woopra is very impressive, I must say.

  27. jeanh says:

    I need to know what USA state the visit is from in addition to the city. For example, there are many Springfields in the US.

  28. cedarlily says:

    I would like to see 3rd party exit links. I click on the exit links and it shows no data so I do not know exactly what should be reported there.

  29. Toni says:

    I would love to be able to tag ip’s when they are not on live. I love being track those who visit often to see what they are visiting and I can’t tag unless they are on live. I also agree with the being able to see hits from feed readers.

  30. Jaykul says:

    I really want monthly summaries I want to be able to track and visualize the long-term changes to traffic patterns. I’m more concerned about week-to-week and month-to-month changes than hour-to-hour changes.

  31. divertimento says:

    # Chris Says:
    May 31st, 2009 at 9:06 pm

    It would be nice to be able to filter out certain IP addresses from being tallied in the reports.

    This is a good option for people who make there site on there own, like I do…
    So I can filter out my own IP-address when I’m working on the site so the stats are only for people who view my website.

  32. donatbits says:

    An opt-out feature for visitors – So you don’t want to be tracked? We’ve got a button for you!

    Also, session or cookie based exclusion. Right now, I have no way of really excluding myself – IP exclusion is no good for me (I’m a frequent traveler on a laptop) so my results are skewed by all the time I spend visiting and tinkering and refreshing pages myself.

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