woopra

In the November issue of Solopreneur Insider, DeBorah Beatty of Living a Created Life and the Living A Created Life Show talked about managing multiple market sectors, the art of niche marketing. She made a powerful point that many forget in the race to mass market their business.

Until you can mentally sit down for a cup of coffee with your ideal client/customer, until you can close your eyes and see them sitting across the table from you; that means know what they like to eat, how they take their coffee, who they watch on TV and so forth, you won’t know how to approach them.

The fun for me and I hope for you, is the journey to get to know those you most want to attract. Go meet them, greet them, and get to know them intimately.

Web Analytics expert, Avinash Kaushik explained in his article on “Recession Busting Analytics” that we learn more about our business, and our opportunities, with our customers and websites by focusing on the “simple every day things you do to find actionable insights for your company.”

How many times have you heard me talk about limitations of ClickStream data?

Far too often.

One more time: You can try to torture your data and guess. But why not ask your customers?…

Why rely on your opinions and then fall flat on your face? Why try to argue with a HiPPO and let her decide what’s best for your customers?

By getting your customers involved means you magnificently increase the chances that you’ll get it right. More often.

As we’ve developed Woopra, we’ve never lost track of our “ideal customer” for our web analytics program. We have a clear vision of our audience. However, like everyone, it’s too ease to get caught up in the piles of numbers and stats in the hunt for customers. We constantly stop ourselves to remember, it’s about the individuals, our members.

It’s All About the Numbers – Or Is It?

In the early days of learning about Woopra, responding to the many reports and reviews comparing Woopra to other web analytics programs, I’d hear over and over how the numbers didn’t add up. Why doesn’t Woopra’s numbers match those of Google Analytics or other services?

Like a broken record, co-founder Elie Khoury would remind me that Woopra tracks individuals, humans interacting with a website. Not bots, not crawlers, not all the noise that clutters our websites. Woopra tracks them one by one.

The moment a visitor leaves a comment or registers on your site, their visitor ID number becomes a name, changing the whole landscape of analytics. You are no longer tracking a number, you’re tracking an individual.

If you make decisions based solely on the numbers, without digging into the details, you lose track of that customer vision so critical to your decision process.

This is what our Woopra Members have to say on the subject, and how Woopra is changing their customer decision process.

@Woopra @jiribrazda here is that video of Twitalyzer getting overrun by awesome Brazilians
From @EricTPeterson

@Woopra showed a lot of French refers, so I put a global translation plugin on the site. Real-time action from real-time data! #measure
From @sarahd23

Amusing! @woopra moment: seeing someone access P’s Mum’s soda bread recipe from “Outer Mongolia.”
From @dduane

Wild stat from @woopra: iPhone users make up 4th highest browser traffic for RCC (behind Firefox 3, IE 8 and 7)
From @redcarpetcrash

Someone in the midwest is reading my article about the regator iphone app on an iphone, right now. thanks for telling me that woopra.
From @marshallk

If the users are doing more, however, you can follow each step they take, also if they click on an outgoing link too. It’s pretty cool and it gives you the option to “modify on the fly”. Say you have a campaign going on or something and you can see that users are clicking through to another page after arriving at your site, instead of doing what you actually wanted them to do. You can then change your site accordingly and optimize almost instantly. Sure, you can see that with Google Analytics too, but you won’t be able to correct it instantly. Woopra is real-time, just like your life!
From TechPatio

Have you been using Google Analytics to find out who’s been visiting your website? After all: knowing beats guessing, right? :-) Although the one day delay in Google’s statistics was always bothering me. Well, Woopra does it live! With a world map that could have escaped straight from a James Bond movie, telling you who’s visiting your website right now and even how (s)he got there! You can even start a live chat with your visitors. It’s great! Free beta testing closes today, so make sure you get a free account and sign up your website(s!) for beta testing approval ASAP!
From Daepunt

There are at the moment so many sites out there that making one and just hoping for visitors to come has become the number one way to fail on the internet. Having this said should bring up many questions such as; What can I do to attract traffic? But the one that is by far the most important is; How can I analyze my traffic? And the answer is Woopra.
From Alex Ianta of Z Generation Text

I sent out a bunch of tweets just before 9am. Woopra picked up the spike on my blog. screenshot
From: OriginalVlatte

…a real-time web tracking and analysis application. http://www.woopra.com/ Good for seeing trends, cause and effect traffic.
From RobArtPhoto

Just having a chat with a visitor from Hong Kong on the GradConnection site using Woopra – its awesome!
From @

Woopra is where it’s at. I get to kill boredom by harassing visitors on my site. How else would I kill boredom at 4am?
From @v6tc

@Woopra yes it is quite addictive, i even sometimes just browse my site to see how it sees me :D
From @simultech

Wow @woopra analytics is opening my eyes to some weird trends on NymTec.com… How about why 10 visitors this past week were on OSX?
From @jacobjanzen

@Woopra The chat function is sweet. I’m going to work with my retail clients marketing and customer service agents. ID rules of engagement!
From @MichaelBeaton

Just set up woopra for real-time analytics (as well as google analytics)… gotta know who’s checking us out, right?
From @headstartup

Just got woopra for my site – it’s truly wonderful! I feel like an evil internet overlord, but it’s so good I don’t care!
From @benoliver999

@woopra real time stats are a whole new world. They ARE reality when you can see users case by case, country by country. A whole new world
From @jstevh

@burghbaby yeah I’ve watched spammers in woopra and messaged them. All based out of the US.
From @techburgh

Just looked at my Woopra stats for my website. Visits from Jordan, Sri Lanka, Slovenia, Ireland, S. Africa, Aus., NZ, UK. with lots of page
From @glenzgolfmmbr

Woopra combined with Twitter is quite amazing. Tweet a link then watch in real time the visitors to that link
From @mjd574

@Woopra I’m thinking that I need to get ways to get the company out there, to improve traffic. And yes, I am LOVING the live map!
From @AllanMLoveday

If you have a blog, we strongly recommend Woopra, for voyeuristic purposes alone.
PopeHat

While some of these are fun comments, they show a shift in marketing perspective, responding to the individual, not the masses.

Shopping for the holidays this year, I’ve asked a wide variety of shopkeepers and owners how their business is doing. What I used to hear was “business is good” or “business is okay,” putting all the emphasis on the big picture of how the business fares. This year brought an interesting change. The responses revolved around the customers and their needs. “Customers are slow to decide this year,” “our customers are being more selective,” and “our customers are being careful with their money.”

This isn’t new. It goes back to the village store where everybody knows your name. If you don’t know your customers, how can you give them your best service?

We’re moving back to the global village where energies are not put on bringing in thousands of visitors to your site but better serving the ones who visit, and return for more.

We’ve been working on upcoming features that will help you to further define each person who visits your site, learning from the information they provide as well as their behavior and interaction with your site, but we want to know from you about what it is that you want to know about your visitors that will help you get that clear vision of your ideal customer.

What information do you need in order to see them sitting across from you at the table in a café or even in your kitchen. How can Woopra help you clarify that vision?