Web Analytics Book Reviews
Monday, April 21st, 2008As I prepare to dive more into web analtyics, I’ve ordered four books that I will be studying and reviewing. Here they are, with some of my insights before I read them. As a professional blogger and web publisher, I’m eager to see how these books apply to my real world of blogging.
Of the top four books I found on web analytics on Amazon.com, only one appears to service bloggers specifically. The others are designed towards business owners and managers, with heavy emphasis on the corporate market. The world is changing and corporate marketing think is evolving greatly, so I’ll be interested in reading their perceptions and see if it lines up with reality on the ground with Web 2.0.
Woopra will be changing the way we look at the numbers on our blogs and websites, so I’m eager to learn about how we evaluated web metrics in the past, and looking forward to watching them change in the future with new, more powerful analytical tools.
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