The Customer Analytics Blog

As a SaaS company, your entire business lives online. Tracking user activity and understanding customer behavior is paramount. But how do you obtain this visibility? The first step is identifying the exact activity and customer information you need to track.
SaaS companies will have more variation in what should be tracked than other companies like e-commerce or lead generating websites.…

If you’ve been around the tech industry the last couple years, you’ve heard a lot about growth hacking, or, the practice of finding innovative ways to accelerate the number of users for your product.
While the practice is often talked up to sound almost mystic, no growth hacker can bring you tens of thousands of customers with the wave of a magic wand.…

There is one major question you need to answer first thing when implementing a customer analytics solution: what should I track?
Last week there was a post on Quora asking this very question and it’s the single most common item new customers ask us about at Woopra.…

In our line of work, “subscription model” is practically synonymous with SaaS. But SaaS companies weren’t the first to take advantage of this revenue concept. Drug dealers have long depended on regular, repeat buying, very similar to the subscription model.
So what can SaaS companies learn from their subscription model forefathers?…

This week we asked you guys on Twitter to tell us why you love real-time stats. We have customers using real-time for everything from sales to customer service to marketing.
For example, some of our customers use Woopra’s real-time stats to spot (hello Notifications!) and engage hot leads on their websites.…

Businesses are starting to pay attention to tablet users. And so they should. According to a recent study by Forrester Research and Shop.org, tablet users tend to place bigger online orders than laptop or desktop users. This and similar findings present marketers with both the benefits of taking advantage of this opportunity and the challenge of figuring out how to do so.…

Last week, Elie Khoury, Woopra’s CEO, contributed an article to Retail Online Integration titled 3 Ways to Increase Sales with Real-Time Analytics. In case you missed Elie’s advice, below are a few of the key points.
1. Customer Centric Decision Making
The most important knowledge you can gain from your web analytics is a deep understanding of who your customers are — behaviorally, demographically, psychographically, etc.…

Here at Woopra, we love Panera™ – it’s one of our regular lunch spots. Not only is it conveniently located near our office, but their customer service is fantastic, which makes our days that much easier. Just this week when we went to have one of our Panera lunches on King & 4th St, Elie, Woopra’s CEO, had just opened his mouth to place his regular order, when the cashier chimed in, “Greek salad with no onions and a cup of tomato soup?”.…

Apple fans are spenders. While you can plainly see this by just comparing the average prices of Apple and Windows devices, beyond that, the Apple culture has successfully drawn in consumers who not only have the financial means to spend more, but also have an appreciation for design and premium quality.…

The following post was written by Kevin Webster, a B2B internet marketing manager in the domestic manufacturing industry.
Time is money. Especially when it comes to your PPC advertising. While it’s critical to test, tweak, and massage your PPC campaigns on a regular basis, each action can have an equal and opposite reaction.…