The Customer Analytics Blog

Apple fans are spenders. While you can plainly see this by just comparing the average prices of Apple and Windows devices, beyond that, the Apple culture has successfully drawn in consumers who not only have the financial means to spend more, but also have an appreciation for design and premium quality.…

The following post was written by Kevin Webster, a B2B internet marketing manager in the domestic manufacturing industry.
Time is money. Especially when it comes to your PPC advertising. While it’s critical to test, tweak, and massage your PPC campaigns on a regular basis, each action can have an equal and opposite reaction.…

Certain types of businesses place high value potential on each prospect because individual sale values are quite high. Some examples include real estate agencies, insurance companies, and B2B services.
Why Traditional Lead Generation Doesn’t Work
These enterprises want to identify high potential leads and engage with them to kickstart the lead nurturing and sales process.…

Brick and mortar stores hire sales associates for the simple reason that it has proven to increase sales. Why should an online retailer be any different? Customers have product questions, they hesitate before making a purchase, and sometimes they just need a little nudge to pull the trigger.…

One of the most common uses of proactive Live Chat is to provide customer support immediately when a website visitor shows signs of confusion or frustration. An informed Live Chat request is like casting out a life saver to rescue your lost customer.…

Woopra’s goal is to give businesses complete visibility into everything happening on their websites and then help them turn this live data into actions and results. That means not only delivering actionable insight into your data, but also providing the tools to leverage your data into real results.…

How many times have you looked someone up after receiving a message from them or before getting on a phone call, whether it’s for sales, support, partnership or any other business purpose? Sometimes you just need to know who you’re talking to.…

Before we get into “What is segmentation?”, let’s start with the question “Who are your customers?”. The answer to this question can be surprisingly complex. Most businesses have several categories and sub-categories of customers.
You want to communicate differently with each of these categories.…

Today, I’m going to explain how to use Woopra Custom Events to track when visitors like something on your website through the Facebook Like Button.
First of all, you need to use the XFBML script to add the Facebook Like Buttons on your website.…

Here is a fun little time waster for you guys to try out that will allow you to see all of your Woopra visitors in Google Earth without even needing to launch the Woopra desktop application! This is a hack, so you have to follow the steps very closely…
First of all, if you don’t yet have it, you need to go download Google Earth.…