Identify your customers
Woopra also allows you to identify your customers as they convert from anonymous visitors to leads or customers by simply providing an email address. By identifying a customer, Woopra will be able to aggregate all the visits of that customer by email across multiple devices.
Standard attributes which will be displayed in the Woopra live visitor data include:
- email – Which displays the visitor’s email address and it will be used as a unique identifier instead of cookies.
- name – Which displays the visitor’s full name
- company – Which displays the company name or account of your customer
- avatar – Which is a URL link to a visitor avatar
But you can define any attribute you like and have that detail passed from within the visitor live stream data when viewing Woopra.