Turning Web Traffic Into Closings: Introducing Woopra

With more buyers every year looking online to find a home, brokers MUST be able to track their online activities precisely, easily and quickly. A free Web analytics tool called Woopra (www.Woopra.com ) is new to the market and helps brokers immediately connect with potential customers looking at a specific listing or neighborhood on their site – via chat as soon as they see them there. From 200 private beta invitations 60 days ago to nearly 30,000 users today, Woopra is a comprehensive, easy-to-use, real-time Web tracking and analysis application that is growing its user base very quickly.

Most analytical and site statistics are updated either once a day or several times during the day. With Woopra, you get live tracking of visitors on your site and can contact them via chat as soon as they check out a listing or area. Some of Woopra’s other features include:

• Live Tracking and Web Statistics – over 40 different statistical events and analytics
• Rich User Interface - no delays in the response time as comes with Web-based programs
• Manage Multiple Blogs and Web sites - creates a one-stop service for monitoring all your blogs and Web sites
• Deep Analytic and Search Capabilities - search functionality along any data point in the system (specific user names, IP addresses, geographic locations, etc.) to find specific information about their site’s visitors, learning more about your site’s demographics and loyal readers
• Click-to-Chat - enables Web sites with both “proactive” and “reactive” chat functionality, ultimately breaking the virtual wall between visitor and Webmaster
• Real Time Notifications - offers “on-demand” Custom Notifications with visual and auditory cues when pre-defined actions take place. Specific client visits, special events (sales or ad clicks), and other important actions become instantly actionable.

With the current state of the real estate market, brokers are looking for new ways to capitalize on every lead. Now they can be more customer-centered and more effective online with Woopra.