Oracle BlueKai

Oracle BlueKai is a cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns

Leverage comprehensive behavioral and engagement data in Woopra to power highly-targeted audiences in Oracle BlueKai.

The BlueKai+Woopra integration empowers you to:

  • Create any combination of behavioral segments in Woopra
  • Synchronize the segments you've created with BlueKai categories to power smart audiences

For example, you could create a label of users who signed up to your blog and reengage them with an awareness message to stay top-of mind. Similarly, you could create a label of users who viewed five handbags on your platform and target them with a highly-personalized transactional message.

Learn More: https://docs.woopra.com/v2.4/docs/oracle-dmp

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