Oracle BlueKai

Oracle BlueKai is a cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns.

Leverage comprehensive behavioral and engagement data in Woopra to power highly-targeted audiences in Oracle BlueKai

The BlueKai and Woopra integration empowers you to:

  • Create any combination of behavioral segments in Woopra
  • Synchronize the segments you've created with BlueKai categories to power smart audiences

For example, you could create a segment of users who signed up for your blog and re-engage them with an awareness message to stay top-of-mind. Similarly, you could create a segment of users who've viewed five handbags and target them with a highly-personalized transactional message.

Learn More: Using Woopra and Oracle BlueKai

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