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Startup Uses Woopra to Track Every Moment of the Launch

Woopra News - August 10th, 2010 by .

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Izzy Hyman and Tim Conley just launched Foolish Adventure, a blog and podcast about creating an online business. The first few hours of their launch was spent watching track their incoming traffic on the launch site. They edited hours of footage down to just over six minutes.

Their goal in the video is to get 1,000 subscribers. They watched the live number grow and the Live Panel map of visitors arriving. Within the first five minutes, they had 375 people visit with 129 live visitors at one time. They also watched the incoming visitors to track their referrers, tracking who was coming in from Twitter, other blogs, and social media sites. At 26 minutes, there were 941 total visitors and about 300 sign up for their newsletter. At one hour, they had 1,655 visits and 2,774 pageviews, with 457 signed up for their newsletter, moving towards the 1,000 at high speed. Two hours into the launch, 2,490 visits, 4,096 pageviews, and 655 sign ups. Their 1,000 newsletter sign up goal was reached nine hours after the launch with 4,653 total unique visitors and 7,587 pageviews. Impressive!

Congrats to them for hitting their goal with their new launch and sharing their Woopra experience with everyone!

Learning the Lessons

While the team is still caught up in some of the crazy that comes with launching a startup, here are some of the things they can do and learn from Woopra to help them move forward and learn from their first day.

  1. Measure Social Media Referrals: Using Reports > Analytics > Referrers, they can look at where they put their energy and what was the return on that coverage. Which worked better for them, Facebook, Twitter, StumbleUpon…and which specific accounts. Did the Twitter traffic come from their account, or from retweets? Which account drove the most traffic and how can you tap that in the future?
  2. Measure All Referrers: While many put their focus on social networks, what about email campaigns, newspaper or media coverage? What about online communities? Search engines? Where did all the traffic come from and how can they take advantage of the ones that worked, and improve the efforts that didn’t work?
  3. Geography: Izzy and Tim are offering online business expertise and training. Why not plan to move from the online into the real world and possibly offer workshops or training programs? Looking at the Analytics > Visitors at the Countries and Cities over time, they can get a feeling for where their first stop might be.
  4. Popular Pages: Currently, the team doesn’t have a lot of content. Their newsletter currently is designed to announce new blog posts with podcasts and helpful information, so there aren’t a lot of pages to track. Still, as they develop their content, the most popular pages are going to be the topics that are usually of the most value to their subscribers, so these will be pages they will want to keep updated and provide links to other content on their site. The ones with fewer views and traffic might be a clue they need to do some improvement in order to build up quality content.
  5. Gateways: Checking Analytics > Pages > Landing Pages, they can determine which pages are the most popular entry pages, tracking the gateways to their site and ensuring they are most representative of their content, and ready to invite people to hang around and explore more.
  6. Queries and Keywords: What are their subscribers and potential subscribers really looking for? As a training service, the Analytics > Searches > Queries/Keywords are very important to track search trends and queries. Are they really serving up what people are looking for?
  7. Tracking Categories: The new Author and Category Tracking will work well with their blog and the Woopra WordPress Plugin, allowing them to track specific categories to find out where the most interest lies, and where interest lacks, building up their content accordingly.
  8. Event Notifications: A Sign-up! Manage > Notifications can be set up to alert the team when someone signs up for the newsletter and when people land on a specific page such as their confirmation page. Instead of watching Woopra 24 hours a day, they can keep on working and still monitor their daily or weekly goals of new subscribers with customized alerts.

Once they get a feel for their audience, there are custom reports, filters, all kinds of things they can add to help them track what is going on. They can also add email reports to get daily or weekly custom updates on their stats, helping them keep track over time with easy-to-save and share reports.

Great work, guys, and glad you made your quote in such a short time! Thanks again for using Woopra to track the process.

If you have a Woopra experience you wish to share with us, let us know!

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