The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for June, 2012 ×

How Orbitz is Creating More Value for Mac and PC Users

Using Woopra - June 27th, 2012 by Natalie Issa.

Apple fans are spenders. While you can plainly see this by just comparing the average prices of Apple and Windows devices, beyond that, the Apple culture has successfully drawn in consumers who not only have the financial means to spend more, but also have an appreciation for design and premium quality.…

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How Real Time Analytics and PPC Turn Time Into Money

Guest Bloggers - June 20th, 2012 by Natalie Issa.

The following post was written by Kevin Webster, a B2B internet marketing manager in the domestic manufacturing industry.
Time is money. Especially when it comes to your PPC advertising. While it’s critical to test, tweak, and massage your PPC campaigns on a regular basis, each action can have an equal and opposite reaction.…

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