The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for August, 2012 ×

Woopra Customer Analytics

Why Do You Love Real-Time Stats?

Success Stories - August 31st, 2012 by Natalie Issa.

This week we asked you guys on Twitter to tell us why you love real-time stats. We have customers using real-time for everything from sales to customer service to marketing.
For example, some of our customers use Woopra’s real-time stats to spot (hello Notifications!) and engage hot leads on their websites.…

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Woopra Customer Analytics

Deeper Conversion Insight with New Funnel Analytics

Woopra News - August 24th, 2012 by Elie Khoury.

Funnels allow you to analyze visitors’ steps to conversion and spot the steps at which they drop off. Running this analysis helps you optimize your website and ultimately improve your conversion rates.
Today, we’re introducing a completely re-built Funnel Analytics that has been designed to help you gain deeper insight into your conversions.…

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Image from Journalism.org

Why Marketers Can’t Afford to Ignore Tablet Users

Using Woopra - August 15th, 2012 by Natalie Issa.

Businesses are starting to pay attention to tablet users. And so they should. According to a recent study by Forrester Research and Shop.org, tablet users tend to place bigger online orders than laptop or desktop users. This and similar findings present marketers with both the benefits of taking advantage of this opportunity and the challenge of figuring out how to do so.…

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Woopra Customer Analytics

Recap: 3 Ways to Increase Sales With Real-Time Analytics

Using Woopra - August 8th, 2012 by Natalie Issa.

Last week, Elie Khoury, Woopra’s CEO, contributed an article to Retail Online Integration titled 3 Ways to Increase Sales with Real-Time Analytics. In case you missed Elie’s advice, below are a few of the key points.
1. Customer Centric Decision Making
The most important knowledge you can gain from your web analytics is a deep understanding of who your customers are — behaviorally, demographically, psychographically, etc.…

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Woopra Notification

Announcing Notification Center Support

Woopra News - August 1st, 2012 by .

Today we updated Woopra to take full advantage of Notification Center in OS X Mountain Lion through Safari or Google Chrome. With this new update, you will now be able to receive pop-up Notifications using Woopra’s web app. This feature was experimental on Google Chrome in the past and some of you may have been familiar with it.…

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