The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for January, 2013 ×

Customer Analytics

Goodbye Web Analytics, Hello Customer Analytics

Market Trends - January 30th, 2013 by Elie Khoury.

Every startup, enterprise and business in between has recognized the value of web analytics by now. It has become a standard part of the modern day organization’s online toolkit. It has been a hot technology topic for years. And it has formed a multi-billion dollar industry.…

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Success Story: Tatts.com, Australia Top 100 Company (Video)

Success Stories - January 23rd, 2013 by Natalie Issa.

We’ve had the pleasure of working with Tatts.com for over a year now. Tatts Group is one of the 100 largest Australian companies and is the largest wagering and lotteries company in Australia.
Matthew Lynch, the Operations Manager at Tatts.com, was kind enough to speak with us about how they’ve benefited from Woopra during his visit to San Francisco.…

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