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Archive for February, 2013 ×

Doug Reed Interviewing Woopra

Success Story: BillFloat, an SF Company Helping Both Consumers and Billers (Video)

Success Stories - February 27th, 2013 by Natalie Issa.

BillFloat, a fellow San Francisco company and longtime Woopra customer, was kind enough to speak with us about their Woopra experience. BillFloat is an online service that helps you get more time to pay bills in order to avoid late fees, service terminations, and high cost loans.…

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Woopra Customer Success with Customer Analytics

3 Keys to Customer Success with Customer Analytics

Market Trends - February 20th, 2013 by Natalie Issa.

Serving customers you rarely interact with face-to-face often leaves your organization and customer base disconnected. According to recent research, only 21% of customers believe the companies they do business with are good at providing a tailored, relevant experience. In addition, 54% of customers are ready to “break up with brands” due to the barrage of irrelevant messages and impersonal engagements.…

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Announcing Woopra and Salesforce.com Partnership: Bridging The Gap Between Analytics and CRM

Woopra News - February 13th, 2013 by Natalie Issa.

We’re thrilled to announce today that Woopra and salesforce.com have partnered to bring behavioral customer data to the CRM! The integration enables organizations to deliver customer behavioral insight directly to customer-facing teams – where they can use it.
Until today, CRMs have provided users with business data while analytics have focused on behavioral data.…

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Free Trial SaaS

What SaaS Companies Can Learn From Drug Dealers

Market Trends - February 6th, 2013 by Natalie Issa.

In our line of work, “subscription model” is practically synonymous with SaaS. But SaaS companies weren’t the first to take advantage of this revenue concept. Drug dealers have long depended on regular, repeat buying, very similar to the subscription model.
So what can SaaS companies learn from their subscription model forefathers?…

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