The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for May, 2013 ×

Automations

Merging Notifications & Automations Into Triggers

Woopra News - May 31st, 2013 by Natalie Issa.

Today you will notice a small change in Woopra Version 8. In an effort to simplify the user experience, we’ll be merging the Notifications and Automations features into a single feature called “Triggers”.
You will continue to have the exact same functionality as before, but within a simplified interface that will make it easier for you to leverage your triggers for multiple purposes.…

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Free Trial Badge

How Do You Convert Free Trial Users?

Market Trends - May 29th, 2013 by Natalie Issa.

Many SaaS companies have adopted the free trial model as a strategy to attract new customers. The idea is to get users to first try your product so that they can experience the value firsthand and then ultimately become a paying user.…

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Customer loyalty

How Loyal Are Your E-Commerce Customers?

Market Trends - May 23rd, 2013 by Natalie Issa.

Bricks and mortar retail stores jump through hoops to monitor and measure customer retention. They implement expensive and complex loyalty cards and programs so that they can track customer behavior.
But if you’re running an e-commerce site, you’re lucky – you can measure this data much more easily.…

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Web Analytics Customer Analytics Face Off

Web Analytics & Customer Analytics Face Off: Tracking Users Across Multiple Devices

Market Trends - May 16th, 2013 by Natalie Issa.

Web analytics and customer analytics go head to head on the topic of tracking users across multiple devices. We conclude with a final showdown comparing how the differences between them will be reflected in your reports.
Let the match begin.
In This Corner: Web Analytics
Web analytics relies on cookies to track your visitors.…

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saas

What Should I Track? Part 2: Tracking SaaS (B2B)

Using Woopra - May 9th, 2013 by Natalie Issa.

As a SaaS company, your entire business lives online. Tracking user activity and understanding customer behavior is paramount. But how do you obtain this visibility? The first step is identifying the exact activity and customer information you need to track.
SaaS companies will have more variation in what should be tracked than other companies like e-commerce or lead generating websites.…

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GetGoing Video

Success Story: GetGoing, Travel Startup That Helps You Save Big (Video)

Success Stories - May 3rd, 2013 by Natalie Issa.

GetGoing is a San Francisco-based (in fact, just down the block from us!) travel startup that allows you to choose two travel destinations and let their system pick one for you, with up to 40% in savings on the ticket price.…

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