The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for June, 2013 ×

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What Should I Track? Part 3: E-Commerce

Using Woopra - June 26th, 2013 by Natalie Issa.

E-Commerce stores have a distinct advantage over bricks and mortar retail locations – the ability to track and understand every action a customer takes. But beyond the simple pageview, deciding exactly which of these actions to track is where your work starts.…

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How To Measure Social Media Conversion Success

Market Trends - June 20th, 2013 by Natalie Issa.

When it comes to social, measuring business impact can seem so intangible that it’s nearly impossible. What to measure, how to measure, and where to start are just a few of the perplexing questions marketers face.
To overcome some of these hurdles, we use customer analytics which allows you to tie social referrer information directly to purchase or conversion data.…

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Announcing Results Filter: Search Within Your Report Results

Using Woopra - June 10th, 2013 by Elie Khoury.

Today we pushed a new feature to the Woopra web app that will allow you to quickly and easily search through report results.
That is, when you run a report and want to see only certain results, such as URLs that contain a certain word, you can use this feature to filter out only those results.…

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Woopra for Magento Plugin: Instant E-Commerce Analytics

Woopra News - June 6th, 2013 by Natalie Issa.

The installation and user guide can be found here. If you need any help implementing the plugin, don’t hesitate to contact us at support@woopra.com.
Today we’re thrilled to share the Woopra Magento plugin! This plugin will make it possible for Magento users to get setup with Woopra instantly.…

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