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Archive for August, 2013 ×

Customer Analytics ROI: How The Lyft Team Solved a Supply/Demand Dilemma

Market Trends - August 28th, 2013 by Natalie Issa.

For the second story in our Customer Analytics ROI series, we chatted with Cory Jones, founder and principal consultant at SOMA Strategy, who completed a project for car-sharing company Zimride (the same team behind Lyft, the pink mustache donning fleet of cars you may have seen around your city).…

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Woopra Update: Export Lists Of Customers

Woopra News - August 25th, 2013 by Natalie Issa.

Woopra allows you to build lists of customers based on who they are or what they did. By using the platform’s filtering technology, you can get a list of essentially any customer group you want. One of our most requested features has been the ability to export these lists so that users can share them with colleagues, store them in their records, or import them into another tool.…


Schema Event Templates Now Support Markdown

Using Woopra - August 21st, 2013 by Woopra Team.

If you have set up any custom action schemas, you may notice that the formatting has changed in your user profiles.  We have now implemented a Markdown inspired templating language to give you more flexibility when formatting how data is displayed in Woopra!…

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Customer Analytics ROI: How TOPS Products Saved A New Product Launch

Market Trends - August 15th, 2013 by Natalie Issa.

Understanding customer behavior is the key to optimizing the customer experience and ultimately your bottom line. By uncovering compelling insights, organizations are able to implement strategies that improve conversions, aid retention, and optimize the entire customer lifecycle. Today we’re launching a new series that highlights specific use cases in which an organization was able to leverage customer behavioral insight to directly impact ROI.…

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Woopra Analytics Update: Multi Line Charts

Using Woopra - August 5th, 2013 by Elie Khoury.

Today we pushed an exciting update to the analytics reports section. It allows you to compare the progress of multiple metrics over time within a single report. When studying an analytics report with multiple columns, you will now see a separate line for each, as in the screenshot below.…

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Growth Hacking: The Difference Between Growing Fast and Growing Efficiently

Market Trends - August 1st, 2013 by Natalie Issa.

Last night, Elie Khoury, Woopra CEO gave a talk at the SF Growth Hacker’s meetup where he described the importance of growing efficiently and how growth hackers can contribute to this. Elie explained how a company that invests in growing without optimizing margins will grow quickly but hit a plateau soon after.…

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