The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for September, 2013 ×

dreamforce

Meet Us At Dreamforce: Woopra To Sponsor Dreamforce 2013

Woopra News - September 26th, 2013 by Natalie Issa.

Want a consultation with a Woopra team member at Dreamforce? Email us to dreamforce@woopra.com
We’re thrilled to announce that Woopra will be sponsoring this year’s Dreamforce! The annual salesforce.com conference held in San Francisco is expected to attract 100,000+ attendees this year and will include talks from Marissa Mayer, Sheryl Sandberg, as well as a performance by Green Day!…

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Video

Customer Analytics ROI: How An E-Commerce Site Leveraged Video To Drive Sales

Market Trends - September 19th, 2013 by Natalie Issa.

Marketers have been buzzing about video for quite some time now. However, producing quality videos can be a considerable investment, especially if you need a volume of them. So is it worth it?
Adam Ware, CEO and founder of SwellPath, a digital marketing and analytics agency that works with clients like WebMD, Nike Vision, and Jive Software, would argue yes.…

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New Update To The Woopra Basic (Non-Commercial) Plan

Woopra News - September 11th, 2013 by Bob Fasano.

Dear Woopra Users,
We wanted to notify you that we have recently updated the Woopra Basic (Free) Plan. As stated on our terms of service, the Basic Free plan is for non-commercial use, thus we have disabled Customer Profiles in Basic.…

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email

Announcing Enhanced Campaign Tracking

Using Woopra - September 10th, 2013 by Elie Khoury.

Today we pushed another update to the Woopra tracker to support two new campaign tracking capabilities. If you’re not familiar with our campaign tracking tools, Woopra enables you to track campaigns across online channels by adding attributes to your URLs (our script is also compatible with Google Analytics’ utm_ tags).…

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Travel

What Should I Track? Part 4: Booking Sites & Apps

Using Woopra - September 4th, 2013 by Natalie Issa.

Airline, hotel, travel, and other sites and applications where the main goal is to get customers to complete bookings, use analytics to optimize the process of attracting, converting, and retaining customers. For a quick example of how one company does it, take a look at this 2 minute video featuring Woopra customer and travel startup GetGoing.…

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