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Actionable advice on optimizing the customer lifecycle

Archive for October, 2013 ×

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Customer Analytics ROI: How A New York Real Estate Company Increased Website Leads

Market Trends - October 24th, 2013 by Natalie Issa.

Many real estate firms find that their websites generate the highest lead volume among all of their channels. For that reason, not only driving traffic, but getting those visitors to contact you, is of paramount importance. While many visitors might just be surfing “property porn“, there are also a great deal of real leads looking to buy or rent your properties.…

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Grasshopper

Customer Analytics ROI: How Grasshopper Prevented SaaS Customers From Churning

Market Trends - October 11th, 2013 by Natalie Issa.

Customer churn is a huge concern for every SaaS business. When your revenue is based on recurring monthly subscriptions, there’s nothing more disappointing than a customer canceling their account.
Grasshopper, a SaaS company that provides a virtual phone system, noticed that many users were canceling their accounts within two months of sign up.…

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Not Provided Keyword Chart

What Google (Not Provided) Keywords in Analytics Means For Marketers

Market Trends - October 3rd, 2013 by Natalie Issa.

Earlier this week, Google made a major change that shook up the digital marketing world. Namely, the company stopped providing keywords for search traffic.
I guess we all knew this day was coming since Google made the first change back in October 2011.…

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