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Actionable advice on optimizing the customer lifecycle

Archive for December, 2013 ×

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Why The Gmail Image Update Is Good News For Marketers

Market Trends - December 18th, 2013 by Natalie Issa.

Last Thursday, Google announced yet another major change that will impact digital marketers everywhere. A few weeks ago Google started encrypting nearly all search keywords, and now, the company has made a change to Gmail.
In the past, when someone sent you an email with an image in it, the images were served from the original external host servers.…

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The 3 Keys to Scaling Personalization

Market Trends - December 11th, 2013 by Natalie Issa.

Today, customers have a lot of power and they have high expectations. The power of the individual customer has increased significantly and so have companies’ responsibilities towards them. Even large B2C companies are no longer looking at their customer base as a mass, but rather, they try to personalize experiences for each customer.…

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10 Companies That Get Customer Experience

Market Trends - December 4th, 2013 by Natalie Issa.

You know that feeling when a company manages to deliver an experience so great, so personal, that it creates an emotional response in you? When companies do that, they create loyal, lifelong customers. More than that, they create advocates. Here are a few companies that have managed to make advocates out of us.…

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