The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for January, 2014 ×

traffic-lights----vector-material_34-57662

Spotting Online Buying Signals

Market Trends - January 30th, 2014 by Natalie Issa.

You’ve probably heard about buying signals in face to face sales, from body language to the type of questions the prospect asks. But what about online, where you don’t see and often don’t even speak with your customers?
Thanks to digital tracking, you can spot online buying signals too.…

No comments,


marketing-automation

The 7 Best Marketing Automation Tools

Market Trends - January 23rd, 2014 by Natalie Issa.

So many choices. That’s what most companies face when selecting a marketing automation tool. Trying to understand the differences between the tools and industry landscape can be difficult. We know because we’ve been there.
A while back, we were looking for a marketing automation tool ourselves.…

8 Comments,


logo_xplenty

Success Story: Xplenty, A Big Data Startup To Watch

Success Stories - January 16th, 2014 by Natalie Issa.

Chosen as one of the 10 hot big data startups to watch by CIO and one of 10 emerging companies to watch in data by DBTA, Xplenty is a SaaS company you should keep your eye on! Xplenty is a cloud service that takes the complexity out of Hadoop.…

No comments,


4 lessons 2013

4 Conversion Optimization Lessons from 2013

Market Trends - January 9th, 2014 by Natalie Issa.

Last week we looked forward to the year ahead of us with six killer marketing analytics tips for 2014. This week, we want to take a look back at what we can learn from 2013 and then apply in 2014.
Over the year we worked and spoke with many, many companies.…

1 Comment,


6 Tips for 2014

Six Killer Marketing Analytics Tips to Prosper in 2014

Market Trends - January 3rd, 2014 by Natalie Issa.

The following post was written by Aidan Hijleh, an SEO specialist, marketing expert, and blogger for Benchmark Email.
Analytics is changing the world of marketing. Instead of deploying new campaigns in rapid fire fashion, more businesses are taking the time to measure their impact and gain a deeper understanding of the results.…

3 Comments,