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Better Customer Experience with Marketing Automation & Customer Analytics

Market Trends - January 23rd, 2015 by Natalie Issa.

Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These experiences are targeted and consistent, and therefore more relevant and valuable to your customers. Why is this important? It will lead to better conversions Customers will appreciate your marketing more An aligned customer journey can become a competitive differentiator as this HBR article explains So what do we need to achieve these results?…

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2014-5lessons

5 Analytics Lessons from 2014

Market Trends - January 5th, 2015 by Natalie Issa.

As we begin 2015, it’s time to reflect on what we learned in 2014 and how we can apply it to the coming year. Over the last year, we saw a large emphasis on conversion optimization as well as data centralization and integration.…

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2015 strategy

Building Your Analytics Strategy for 2015

Market Trends - December 1st, 2014 by Natalie Issa.

As we approach the holidays, our thoughts are turning to 2015 and how we can make the next year even better than the last. A lot of this starts with measurement. Customer data is one of your company’s most important assets.…

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analytics reports

9 Analytics Reports to Measure Right Now

Market Trends - November 14th, 2014 by Natalie Issa.

Fact: There are thousands of analytics reports and ways to slice and dice your data. But who has time for that? Well, actually, we do. But we know not everyone spends their days knee deep in data, so we’ve whittled it down from thousands to just 9 of our favorite reports that you can – and should – run right now.…

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LeadPages Landing Page Optimization

Getting Potential Customers to Take Action

Market Trends - September 23rd, 2014 by Natalie Issa.

Every company we work with comes to us wanting to learn about and improve their conversions. We all spend a lot of time and resources bringing in new customers. When they don’t convert, we want to know why and what we can do about it.…

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7 Best CRMs for SMBs

The 7 Best CRMs for SMBs

Market Trends - August 29th, 2014 by Natalie Issa.

For many companies, CRMs are one of the central tools in the organization. Sales, marketing, and support teams live and die by their CRMs. It’s not one of those tools that is used by only one or two people, or that often sits for weeks going untouched.…

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We Heart Data Woopra

How to Become a Data-Driven Company

Market Trends - August 15th, 2014 by Natalie Issa.

There are many intangible components to how a company operates – coworker friendships, management styles, and employee trust, to name a few. While we would never argue that everything should (or can) be quantified, failing to measure progress and leverage data can lead a company astray.…

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Kid and dog harmony

What If Your Data Worked Together?

Market Trends - August 1st, 2014 by Natalie Issa.

Despite how much we’ve been hearing about corporate data silos, they are still extremely prevalent in nearly every company. Data silos lead to poor customer experiences, wasted employee time, and all around frustration. So what would our companies look like if our data actually worked together?…

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Proactive Customer Success

Analytics for Customer Success Managers

Market Trends - July 18th, 2014 by Natalie Issa.

Customer retention is the lifeblood of any SaaS company. With this in mind, many SaaS companies are quickly introducing and expanding Customer Success teams with the goal of providing more value to existing accounts and thereby retaining them for longer. A recent Software Advice study led by Jay Ivey took a close look at what it means to be a Customer Success Manager today.…

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Woopra iOS 4.0

Mobile App Tracking Best Practices

Market Trends - May 29th, 2014 by Natalie Issa.

Imagine a company that has a website, a mobile app, uses a third party help desk software, a CRM, a marketing automation service, and countless other tools. Sound familiar? I probably just described something pretty close to what your company’s operations look like.…

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