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Carmen_Sandiego wiki

Where in the World is Carmen San Diego: How to Engage Customers Along the Journey

Market Trends - April 16th, 2015 by Woopra.

Remember that old PBS gameshow from the ‘90s, Where in the World is Carmen San Diego? The objective was pretty simple. With a little help from the Chief, school aged detectives were guided through all sorts of geography-ridden puzzles in order to find (in order): the loot, the warrant, and the crooks.…

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using customer data for marketing automation

Using Customer Data to Personalize Marketing Automation

Guest Bloggers - April 13th, 2015 by Woopra.

The post below was written by Jenna Puckett, a technology analyst at TechnologyAdvice. Your buyers aren’t all the same. So naturally, your marketing shouldn’t have a one-size-fits-all approach. As your business and customer base grow, replicating an intimate, one-on-one customer experience is important.…

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vitruvian_man_mixed

Are Data and Marketing at Odds?

Market Trends - March 5th, 2015 by Natalie Issa.

Last week, I attended a SHETALKS Forum event with a panel discussion that included ThreadFlip’s VP of Marketing, Meghan Cast. Meghan brought up a great point about how the marketing profession is moving more and more towards metrics-driven marketing, while the more creative side of marketing is becoming less of a focus.…

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profile-main

Better Customer Experience with Marketing Automation & Customer Analytics

Market Trends - January 23rd, 2015 by Natalie Issa.

Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These experiences are targeted and consistent, and therefore more relevant and valuable to your customers. Why is this important? It will lead to better conversions Customers will appreciate your marketing more An aligned customer journey can become a competitive differentiator as this HBR article explains So what do we need to achieve these results?…

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2014-5lessons

5 Analytics Lessons from 2014

Market Trends - January 5th, 2015 by Natalie Issa.

As we begin 2015, it’s time to reflect on what we learned in 2014 and how we can apply it to the coming year. Over the last year, we saw a large emphasis on conversion optimization as well as data centralization and integration.…

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2015 strategy

Building Your Analytics Strategy for 2015

Market Trends - December 1st, 2014 by Natalie Issa.

As we approach the holidays, our thoughts are turning to 2015 and how we can make the next year even better than the last. A lot of this starts with measurement. Customer data is one of your company’s most important assets.…

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analytics reports

9 Analytics Reports to Measure Right Now

Market Trends - November 14th, 2014 by Natalie Issa.

Fact: There are thousands of analytics reports and ways to slice and dice your data. But who has time for that? Well, actually, we do. But we know not everyone spends their days knee deep in data, so we’ve whittled it down from thousands to just 9 of our favorite reports that you can – and should – run right now.…

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LeadPages Landing Page Optimization

Getting Potential Customers to Take Action

Market Trends - September 23rd, 2014 by Natalie Issa.

Every company we work with comes to us wanting to learn about and improve their conversions. We all spend a lot of time and resources bringing in new customers. When they don’t convert, we want to know why and what we can do about it.…

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7 Best CRMs for SMBs

The 7 Best CRMs for SMBs

Market Trends - August 29th, 2014 by Natalie Issa.

For many companies, CRMs are one of the central tools in the organization. Sales, marketing, and support teams live and die by their CRMs. It’s not one of those tools that is used by only one or two people, or that often sits for weeks going untouched.…

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We Heart Data Woopra

How to Become a Data-Driven Company

Market Trends - August 15th, 2014 by Natalie Issa.

There are many intangible components to how a company operates – coworker friendships, management styles, and employee trust, to name a few. While we would never argue that everything should (or can) be quantified, failing to measure progress and leverage data can lead a company astray.…

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