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Using data in luxury

Data Is Key to Bringing the Luxury Experience Online

Market Trends - April 7th, 2016 by Natalie Issa.

With online luxury sales growing four times faster than offline sales, it’s time for luxury brands and retailers to start thinking deeply about how they are going to deliver an exceptional customer experience online. For an industry that has traditionally relied on personalized experiences, data may hold the answer.…

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Form Assembly privacy practice: clickwrap

How to Notify Your Customers of Your Privacy Practices, and What Not to Do

Guest Bloggers - March 9th, 2016 by Woopra Team.

The post below was written by Leah Hamilton, a qualified solicitor and writer working with TermsFeed. Setting up good privacy practices for your business is a key part of building customer trust and staying in line with your legal obligations. Your business should have a comprehensive privacy policy in place, as well as internal policies that promote the protection and care of customer data.…

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sonar_woopra_text_me

Four Reasons Why You Should Be Texting Your Customers

Guest Bloggers - January 26th, 2016 by Woopra Team.

The post below was written by Neeharika Bhartiya, Co-Founder and Head of Product at Sonar, a Woopra AppConnect partner. Last week, I was browsing Amazon for a new board game, and narrowed it down to five options. I had read the reviews but still wasn’t sure and added a reminder to ask friends.…

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Chooing tools in the Marketing technology universe 2016

6 Ways to Simplify Your Customer Analytics

Guest Bloggers - January 13th, 2016 by Woopra Team.

The below post was written by Paul Boyce, CEO at Popcorn Metrics. Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify your customer analytics. 1.…

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pre-chat-survey-in-live-chat@2x

How to Generate Leads with Data and Live Chat

Guest Bloggers - October 21st, 2015 by Woopra Team.

The post below was written by Jacob Firuta, Customer Success Manager at LiveChat, a Woopra AppConnect partner. Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you their details, you can make the first step to contact them.…

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TechnologyAdvice Interview

Messy Marketing? How to Tame The Customer Data You Already Have

Guest Bloggers - July 23rd, 2015 by Woopra Team.

Almost every marketer you speak with today will tell you they are overwhelmed by their data and unsure about how to organize and capitalize on it. We had the opportunity to discuss this topic with TechnologyAdvice’s Josh Bland. To learn more and listen to the podcast, check out the post below, contributed by TechnologyAdvice.…

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simple homepage

Improve Your E-commerce Conversion Rates with Better Usability

Guest Bloggers - July 17th, 2015 by Woopra Team.

The post below was written by Giles Thomas, founder of AcquireConvert and head mentor for marketing at the Google Accelerator Launchpad. What e-commerce business doesn’t constantly ask: “How do we get more users to check out?” It’s the simplest and most common goal of any e-commerce business.…

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Carmen_Sandiego wiki

Where in the World is Carmen San Diego: How to Engage Customers Along the Journey

Market Trends - April 16th, 2015 by Woopra Team.

Remember that old PBS gameshow from the ‘90s, Where in the World is Carmen San Diego? The objective was pretty simple. With a little help from the Chief, school aged detectives were guided through all sorts of geography-ridden puzzles in order to find (in order): the loot, the warrant, and the crooks.…

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using customer data for marketing automation

Using Customer Data to Personalize Marketing Automation

Guest Bloggers - April 13th, 2015 by Woopra.

The post below was written by Jenna Puckett, a technology analyst at TechnologyAdvice. Your buyers aren’t all the same. So naturally, your marketing shouldn’t have a one-size-fits-all approach. As your business and customer base grow, replicating an intimate, one-on-one customer experience is important.…

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vitruvian_man_mixed

Are Data and Marketing at Odds?

Market Trends - March 5th, 2015 by Natalie Issa.

Last week, I attended a SHETALKS Forum event with a panel discussion that included ThreadFlip’s VP of Marketing, Meghan Cast. Meghan brought up a great point about how the marketing profession is moving more and more towards metrics-driven marketing, while the more creative side of marketing is becoming less of a focus.…

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