The Woopra Blog

Archive for the Market Trends Category ×

Photo Credit Designed by Dashu83 / Freepik

3 Reasons Why Your Lead Scoring System is Failing You

Industry Best Practices - November 21st, 2016 by Elle Morgan.

Photo Designed by Dashu83 / Freepik According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from it! Why? The lead scoring methods that have become so popular in SaaS organizations around the globe are intrinsically flawed.…

No comments,


mobile analytics web

5 Actionable Methods to Engage Mobile Customers

Guest Bloggers - October 6th, 2016 by Woopra Team.

The post below was written by Alexa Lemzy, a customer support expert at business SMS provider TextMagic Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best strategies for reaching out to mobile customers.…

No comments,


the-quest-for-a-data-driven-culture-part-two

Applying the Data Glue: The Quest for a Data-Driven Culture

Analytics for SaaS - October 4th, 2016 by Elle Morgan.

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale.…

2 Comments,


Woopra vs. Google Analytics

Customer Analytics Unveiled: Woopra vs. Google Analytics

Market Trends - September 27th, 2016 by Elle Morgan.

We speak to data lovers every day who ask us what sets Woopra apart from competing analytics solutions. So, we’ve decided to launch a series called “Customer Analytics Unveiled.” Here we shed light on the available solutions in the marketplace and the differing feature sets to help bring clarity to the noise.…

No comments,


the-quest-for-a-data-driven-culture-part-one

Calling all Data: The Quest for a Data-Driven Culture

Analytics for eCommerce - September 12th, 2016 by Elle Morgan.

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale.…

2 Comments,


ringostat

Why Phone Is Still Important and How to Analyze It

Guest Bloggers - June 1st, 2016 by Woopra Team.

The post below was written by Julia Holovko, Head of Marketing at Ringostat It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid development of technology, many things can be done online.…

2 Comments,


ppc_adwords_editor

4 Critical Mistakes that Can Kill PPC Campaigns

Guest Bloggers - May 25th, 2016 by Woopra Team.

The post below was written by Aaron Gray, co-founder of digital marketing firm Studio 56. PPC campaigns are a critical part of your online marketing or digital marketing plan. If you’re not using your AdWords account correctly, you might be losing high amounts of traffic each and every week.…

No comments,


Metrics for SEO

The Three Basic Metrics for SEO

Guest Bloggers - May 20th, 2016 by Woopra Team.

The post below was written by Nick Rojas, a consultant, entrepreneur, and writer for publications such as Entrepreneur, TechCrunch, and Yahoo. On marketing, the Greeks would probably advise, “Know thy audience.” And you already know the audience you’re trying to attract with your website.…

2 Comments,


Using data in luxury

Data Is Key to Bringing the Luxury Experience Online

Market Trends - April 7th, 2016 by Natalie Issa.

With online luxury sales growing four times faster than offline sales, it’s time for luxury brands and retailers to start thinking deeply about how they are going to deliver an exceptional customer experience online. For an industry that has traditionally relied on personalized experiences, data may hold the answer.…

1 Comment,


Form Assembly privacy practice: clickwrap

How to Notify Your Customers of Your Privacy Practices, and What Not to Do

Guest Bloggers - March 9th, 2016 by Woopra Team.

The post below was written by Leah Hamilton, a qualified solicitor and writer working with TermsFeed. Setting up good privacy practices for your business is a key part of building customer trust and staying in line with your legal obligations. Your business should have a comprehensive privacy policy in place, as well as internal policies that promote the protection and care of customer data.…

No comments,


Do you know what your customers are doing?
Find out in 5 minutes.

Try Woopra for free. No credit cards. No obligations.