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Actionable advice on optimizing the customer lifecycle

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5 Startups to Watch

5 Startups to Watch from Ad:tech SF

Market Trends - March 31st, 2014 by Natalie Issa.

We recently had the opportunity to demo at ad:tech as part of the conference’s Startup Spotlight Series. While there, we met a lot of other startups and discovered some amazing technology that is going to influence the marketing and advertising space over the next years.…

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conversion-killer

Finding Your Biggest Conversion Killer

Market Trends - March 19th, 2014 by Natalie Issa.

There is often one area in your funnel that causes more lost sales than any other part. That is, it’s your biggest conversion killer. Finding it, and fixing it, will give you the highest return.
Analyzing Your Conversion Funnel
Finding your biggest conversion killer starts with analyzing your conversion funnel.…

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marketing-automation.01

What Companies Really Want From Marketing Automation

Market Trends - March 5th, 2014 by Natalie Issa.

Like customer analytics, marketing automation is a key component in customer experience. It helps companies engage with their customers in a timely and relevant way. At Woopra, we use marketing automation, integrated with our analytics, to nurture leads, help onboard new customers, and retain users.…

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customer-segments

Finding Your Best Customers

Market Trends - February 13th, 2014 by Natalie Issa.

You already know that not all customers and leads bring the same value to your company. Some convert faster, some spend more, and some better appreciate your product. Finding those customers, and getting more of them, is a key factor of the success of any company.…

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traffic-lights----vector-material_34-57662

Spotting Online Buying Signals

Market Trends - January 30th, 2014 by Natalie Issa.

You’ve probably heard about buying signals in face to face sales, from body language to the type of questions the prospect asks. But what about online, where you don’t see and often don’t even speak with your customers?
Thanks to digital tracking, you can spot online buying signals too.…

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marketing-automation

The 7 Best Marketing Automation Tools

Market Trends - January 23rd, 2014 by Natalie Issa.

So many choices. That’s what most companies face when selecting a marketing automation tool. Trying to understand the differences between the tools and industry landscape can be difficult. We know because we’ve been there.
A while back, we were looking for a marketing automation tool ourselves.…

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4 lessons 2013

4 Conversion Optimization Lessons from 2013

Market Trends - January 9th, 2014 by Natalie Issa.

Last week we looked forward to the year ahead of us with six killer marketing analytics tips for 2014. This week, we want to take a look back at what we can learn from 2013 and then apply in 2014.
Over the year we worked and spoke with many, many companies.…

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6 Tips for 2014

Six Killer Marketing Analytics Tips to Prosper in 2014

Market Trends - January 3rd, 2014 by Natalie Issa.

The following post was written by Aidan Hijleh, an SEO specialist, marketing expert, and blogger for Benchmark Email.
Analytics is changing the world of marketing. Instead of deploying new campaigns in rapid fire fashion, more businesses are taking the time to measure their impact and gain a deeper understanding of the results.…

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gmail-logo

Why The Gmail Image Update Is Good News For Marketers

Market Trends - December 18th, 2013 by Natalie Issa.

Last Thursday, Google announced yet another major change that will impact digital marketers everywhere. A few weeks ago Google started encrypting nearly all search keywords, and now, the company has made a change to Gmail.
In the past, when someone sent you an email with an image in it, the images were served from the original external host servers.…

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bad personalization

The 3 Keys to Scaling Personalization

Market Trends - December 11th, 2013 by Natalie Issa.

Today, customers have a lot of power and they have high expectations. The power of the individual customer has increased significantly and so have companies’ responsibilities towards them. Even large B2C companies are no longer looking at their customer base as a mass, but rather, they try to personalize experiences for each customer.…

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