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Kid and dog harmony

What If Your Data Worked Together?

Market Trends - August 1st, 2014 by Natalie Issa.

Despite how much we’ve been hearing about corporate data silos, they are still extremely prevalent in nearly every company. Data silos lead to poor customer experiences, wasted employee time, and all around frustration. So what would our companies look like if our data actually worked together?…

3 Comments,


Proactive Customer Success

Analytics for Customer Success Managers

Market Trends - July 18th, 2014 by Natalie Issa.

Customer retention is the lifeblood of any SaaS company. With this in mind, many SaaS companies are quickly introducing and expanding Customer Success teams with the goal of providing more value to existing accounts and thereby retaining them for longer. A recent Software Advice study led by Jay Ivey took a close look at what it means to be a Customer Success Manager today.…

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Woopra iOS 4.0

Mobile App Tracking Best Practices

Market Trends - May 29th, 2014 by Natalie Issa.

Imagine a company that has a website, a mobile app, uses a third party help desk software, a CRM, a marketing automation service, and countless other tools. Sound familiar? I probably just described something pretty close to what your company’s operations look like.…

2 Comments,


Woopra Zendesk App

Customer Analytics Meets Customer Service

Market Trends - May 14th, 2014 by Natalie Issa.

Many of our clients start using Woopra for their marketing and development teams, but they almost always expand to support. It’s just as important to take the same data-driven approach to customer support as you do with marketing and development. Customer support is where the majority of your customer interactions happen, so monitoring performance is the best way to ensure you’re providing a great level of service to your customers.…

2 Comments,


5 Startups to Watch

5 Startups to Watch from Ad:tech SF

Market Trends - March 31st, 2014 by Natalie Issa.

We recently had the opportunity to demo at ad:tech as part of the conference’s Startup Spotlight Series. While there, we met a lot of other startups and discovered some amazing technology that is going to influence the marketing and advertising space over the next years.…

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conversion-killer

Finding Your Biggest Conversion Killer

Market Trends - March 19th, 2014 by Natalie Issa.

There is often one area in your funnel that causes more lost sales than any other part. That is, it’s your biggest conversion killer. Finding it, and fixing it, will give you the highest return. Analyzing Your Conversion Funnel Finding your biggest conversion killer starts with analyzing your conversion funnel.…

2 Comments,


marketing-automation.01

What Companies Really Want From Marketing Automation

Market Trends - March 5th, 2014 by Natalie Issa.

Like customer analytics, marketing automation is a key component in customer experience. It helps companies engage with their customers in a timely and relevant way. At Woopra, we use marketing automation, integrated with our analytics, to nurture leads, help onboard new customers, and retain users.…

2 Comments,


customer-segments

Finding Your Best Customers

Market Trends - February 13th, 2014 by Natalie Issa.

You already know that not all customers and leads bring the same value to your company. Some convert faster, some spend more, and some better appreciate your product. Finding those customers, and getting more of them, is a key factor of the success of any company.…

4 Comments,


traffic-lights----vector-material_34-57662

Spotting Online Buying Signals

Market Trends - January 30th, 2014 by Natalie Issa.

You’ve probably heard about buying signals in face to face sales, from body language to the type of questions the prospect asks. But what about online, where you don’t see and often don’t even speak with your customers? Thanks to digital tracking, you can spot online buying signals too.…

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marketing-automation

The 7 Best Marketing Automation Tools

Market Trends - January 23rd, 2014 by Natalie Issa.

So many choices. That’s what most companies face when selecting a marketing automation tool. Trying to understand the differences between the tools and industry landscape can be difficult. We know because we’ve been there. A while back, we were looking for a marketing automation tool ourselves.…

25 Comments,


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