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Actionable advice on optimizing the customer lifecycle

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10 Companies That Get Customer Experience

Market Trends - December 4th, 2013 by Natalie Issa.

You know that feeling when a company manages to deliver an experience so great, so personal, that it creates an emotional response in you? When companies do that, they create loyal, lifelong customers. More than that, they create advocates. Here are a few companies that have managed to make advocates out of us.…



Dreamforce 2013: Becoming A Customer Company

Market Trends - November 21st, 2013 by Natalie Issa.

This week at Dreamforce has been all about the Customer Company Revolution. We’ve been discussing themes like personalization, relevance, and exceptional service. It seems simple enough, right? We all know what a great customer experience looks and feels like, so why is it so hard for companies to actually implement?…

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Woopra Customer Profile

8 Best Tools for Understanding Your Customers

Market Trends - November 8th, 2013 by Natalie Issa.

As the Woopra team revs up for Dreamforce (come meet us at the show!), we started thinking about the conference’s theme for 2013: The Customer Company. What does it mean to be a customer company and how do you actually become one?…


times square

Customer Analytics ROI: How A New York Real Estate Company Increased Website Leads

Market Trends - October 24th, 2013 by Natalie Issa.

Many real estate firms find that their websites generate the highest lead volume among all of their channels. For that reason, not only driving traffic, but getting those visitors to contact you, is of paramount importance. While many visitors might just be surfing “property porn“, there are also a great deal of real leads looking to buy or rent your properties.…

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Customer Analytics ROI: How Grasshopper Prevented SaaS Customers From Churning

Market Trends - October 11th, 2013 by Natalie Issa.

Customer churn is a huge concern for every SaaS business. When your revenue is based on recurring monthly subscriptions, there’s nothing more disappointing than a customer canceling their account.
Grasshopper, a SaaS company that provides a virtual phone system, noticed that many users were canceling their accounts within two months of sign up.…


Not Provided Keyword Chart

What Google (Not Provided) Keywords in Analytics Means For Marketers

Market Trends - October 3rd, 2013 by Natalie Issa.

Earlier this week, Google made a major change that shook up the digital marketing world. Namely, the company stopped providing keywords for search traffic.
I guess we all knew this day was coming since Google made the first change back in October 2011.…



Customer Analytics ROI: How An E-Commerce Site Leveraged Video To Drive Sales

Market Trends - September 19th, 2013 by Natalie Issa.

Marketers have been buzzing about video for quite some time now. However, producing quality videos can be a considerable investment, especially if you need a volume of them. So is it worth it?
Adam Ware, CEO and founder of SwellPath, a digital marketing and analytics agency that works with clients like WebMD, Nike Vision, and Jive Software, would argue yes.…



Customer Analytics ROI: How The Lyft Team Solved a Supply/Demand Dilemma

Market Trends - August 28th, 2013 by Natalie Issa.

For the second story in our Customer Analytics ROI series, we chatted with Cory Jones, founder and principal consultant at SOMA Strategy, who completed a project for car-sharing company Zimride (the same team behind Lyft, the pink mustache donning fleet of cars you may have seen around your city).…

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Customer Analytics ROI: How TOPS Products Saved A New Product Launch

Market Trends - August 15th, 2013 by Natalie Issa.

Understanding customer behavior is the key to optimizing the customer experience and ultimately your bottom line. By uncovering compelling insights, organizations are able to implement strategies that improve conversions, aid retention, and optimize the entire customer lifecycle.
Today we’re launching a new series that highlights specific use cases in which an organization was able to leverage customer behavioral insight to directly impact ROI.…

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Growth Hackers Meetup

Growth Hacking: The Difference Between Growing Fast and Growing Efficiently

Market Trends - August 1st, 2013 by Natalie Issa.

Last night, Elie Khoury, Woopra CEO gave a talk at the SF Growth Hacker’s meetup where he described the importance of growing efficiently and how growth hackers can contribute to this.
Elie explained how a company that invests in growing without optimizing margins will grow quickly but hit a plateau soon after.…

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