The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

Archive for the Using Woopra Category ×

woopra-adwords

How To Track and Measure Adwords Success

Using Woopra - April 18th, 2014 by Natalie Issa.

Measuring Adwords conversion success is part art, part science. But it all starts with analytics.
They key to measuring adwords effectiveness is making sure you’re tracking your campaigns correctly to begin with. It’s true you can’t improve what you don’t measure, but you can’t measure what you don’t track.…

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conversion-killer

Finding Your Biggest Conversion Killer

Market Trends - March 19th, 2014 by Natalie Issa.

There is often one area in your funnel that causes more lost sales than any other part. That is, it’s your biggest conversion killer. Finding it, and fixing it, will give you the highest return.
Analyzing Your Conversion Funnel
Finding your biggest conversion killer starts with analyzing your conversion funnel.…

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customer-segments

Finding Your Best Customers

Market Trends - February 13th, 2014 by Natalie Issa.

You already know that not all customers and leads bring the same value to your company. Some convert faster, some spend more, and some better appreciate your product. Finding those customers, and getting more of them, is a key factor of the success of any company.…

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traffic-lights----vector-material_34-57662

Spotting Online Buying Signals

Market Trends - January 30th, 2014 by Natalie Issa.

You’ve probably heard about buying signals in face to face sales, from body language to the type of questions the prospect asks. But what about online, where you don’t see and often don’t even speak with your customers?
Thanks to digital tracking, you can spot online buying signals too.…

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email

Announcing Enhanced Campaign Tracking

Using Woopra - September 10th, 2013 by Elie Khoury.

Today we pushed another update to the Woopra tracker to support two new campaign tracking capabilities. If you’re not familiar with our campaign tracking tools, Woopra enables you to track campaigns across online channels by adding attributes to your URLs (our script is also compatible with Google Analytics’ utm_ tags).…

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Travel

What Should I Track? Part 4: Booking Sites & Apps

Using Woopra - September 4th, 2013 by Natalie Issa.

Airline, hotel, travel, and other sites and applications where the main goal is to get customers to complete bookings, use analytics to optimize the process of attracting, converting, and retaining customers. For a quick example of how one company does it, take a look at this 2 minute video featuring Woopra customer and travel startup GetGoing.…

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markdown

Schema Event Templates Now Support Markdown

Using Woopra - August 21st, 2013 by Billy Vong.

If you have set up any custom action schemas, you may notice that the formatting has changed in your user profiles.  We have now implemented a Markdown inspired templating language to give you more flexibility when formatting how data is displayed in Woopra!…

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Woopra Analytics Chart

Woopra Analytics Update: Multi Line Charts

Using Woopra - August 5th, 2013 by Elie Khoury.

Today we pushed an exciting update to the analytics reports section. It allows you to compare the progress of multiple metrics over time within a single report.
When studying an analytics report with multiple columns, you will now see a separate line for each, as in the screenshot below.…

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dogfooding woopra

Dogfooding: How We Use Woopra at Woopra, Part 1 – Sales

Market Trends - July 26th, 2013 by Natalie Issa.

We don’t just build and sell Woopra, we also use Woopra. We eat our own dog food. Every single person on our team, every single day.
We thought we would share a few ways different teams use Woopra in hopes that it will inspire our users to see the many use cases for Woopra across an entire organization.…

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Tracking Multiple Devices

Centralizing Your Customer Analytics

Market Trends - July 3rd, 2013 by Elie Khoury.

One of the biggest mistakes I’ve seen businesses make over the past 6 years is tracking apps instead of customers.
We live in a multi-device world where customers are interacting with us via laptops, desktops, mobile phones, tablets, gaming consoles, TVs, and more.…

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