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conversion funnel

How to Measure Subscriptions & Churn with Woopra

Using Woopra - July 10th, 2014 by Elie Khoury.

Companies in the subscription economy live and die by their ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), ACV (Annual Customer Value), and LTV (Life-time Value). A lot of companies I talk to measure their ARR and MRR on a daily, weekly, or monthly basis and save a snapshot in order to monitor their growth over time.…

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Woopra iOS 4.0

Mobile App Tracking Best Practices

Market Trends - May 29th, 2014 by Natalie Issa.

Imagine a company that has a website, a mobile app, uses a third party help desk software, a CRM, a marketing automation service, and countless other tools. Sound familiar? I probably just described something pretty close to what your company’s operations look like.…

2 Comments,


Woopra Zendesk App

Customer Analytics Meets Customer Service

Market Trends - May 14th, 2014 by Natalie Issa.

Many of our clients start using Woopra for their marketing and development teams, but they almost always expand to support. It’s just as important to take the same data-driven approach to customer support as you do with marketing and development. Customer support is where the majority of your customer interactions happen, so monitoring performance is the best way to ensure you’re providing a great level of service to your customers.…

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woopra-adwords

How To Track and Measure Adwords Success

Using Woopra - April 18th, 2014 by Natalie Issa.

Measuring Adwords conversion success is part art, part science. But it all starts with analytics. They key to measuring adwords effectiveness is making sure you’re tracking your campaigns correctly to begin with. It’s true you can’t improve what you don’t measure, but you can’t measure what you don’t track.…

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conversion-killer

Finding Your Biggest Conversion Killer

Market Trends - March 19th, 2014 by Natalie Issa.

There is often one area in your funnel that causes more lost sales than any other part. That is, it’s your biggest conversion killer. Finding it, and fixing it, will give you the highest return. Analyzing Your Conversion Funnel Finding your biggest conversion killer starts with analyzing your conversion funnel.…

2 Comments,


customer-segments

Finding Your Best Customers

Market Trends - February 13th, 2014 by Natalie Issa.

You already know that not all customers and leads bring the same value to your company. Some convert faster, some spend more, and some better appreciate your product. Finding those customers, and getting more of them, is a key factor of the success of any company.…

4 Comments,


traffic-lights----vector-material_34-57662

Spotting Online Buying Signals

Market Trends - January 30th, 2014 by Natalie Issa.

You’ve probably heard about buying signals in face to face sales, from body language to the type of questions the prospect asks. But what about online, where you don’t see and often don’t even speak with your customers? Thanks to digital tracking, you can spot online buying signals too.…

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campaign tracking

Announcing Enhanced Campaign Tracking

Using Woopra - September 10th, 2013 by Elie Khoury.

Today we pushed another update to the Woopra tracker to support two new campaign tracking capabilities. If you’re not familiar with our campaign tracking tools, Woopra enables you to track campaigns across online channels by adding attributes to your URLs (our script is also compatible with Google Analytics’ utm_ tags).…

13 Comments,


Travel

What Should I Track? Part 4: Booking Sites & Apps

Using Woopra - September 4th, 2013 by Natalie Issa.

Airline, hotel, travel, and other sites and applications where the main goal is to get customers to complete bookings, use analytics to optimize the process of attracting, converting, and retaining customers. For a quick example of how one company does it, take a look at this 2 minute video featuring Woopra customer and travel startup GetGoing.…

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markdown

Schema Event Templates Now Support Markdown

Using Woopra - August 21st, 2013 by Billy Vong.

If you have set up any custom action schemas, you may notice that the formatting has changed in your user profiles.  We have now implemented a Markdown inspired templating language to give you more flexibility when formatting how data is displayed in Woopra!…

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