The Customer Analytics Blog

Actionable advice on optimizing the customer lifecycle

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What Should I Track? Part 3: E-Commerce

Using Woopra - June 26th, 2013 by Natalie Issa.

E-Commerce stores have a distinct advantage over bricks and mortar retail locations – the ability to track and understand every action a customer takes. But beyond the simple pageview, deciding exactly which of these actions to track is where your work starts.…

1 Comment,


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How To Measure Social Media Conversion Success

Market Trends - June 20th, 2013 by Natalie Issa.

When it comes to social, measuring business impact can seem so intangible that it’s nearly impossible. What to measure, how to measure, and where to start are just a few of the perplexing questions marketers face.
To overcome some of these hurdles, we use customer analytics which allows you to tie social referrer information directly to purchase or conversion data.…

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Announcing Results Filter: Search Within Your Report Results

Using Woopra - June 10th, 2013 by Elie Khoury.

Today we pushed a new feature to the Woopra web app that will allow you to quickly and easily search through report results.
That is, when you run a report and want to see only certain results, such as URLs that contain a certain word, you can use this feature to filter out only those results.…

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How Do You Convert Free Trial Users?

Market Trends - May 29th, 2013 by Natalie Issa.

Many SaaS companies have adopted the free trial model as a strategy to attract new customers. The idea is to get users to first try your product so that they can experience the value firsthand and then ultimately become a paying user.…

3 Comments,


Customer loyalty

How Loyal Are Your E-Commerce Customers?

Market Trends - May 23rd, 2013 by Natalie Issa.

Bricks and mortar retail stores jump through hoops to monitor and measure customer retention. They implement expensive and complex loyalty cards and programs so that they can track customer behavior.
But if you’re running an e-commerce site, you’re lucky – you can measure this data much more easily.…

6 Comments,


saas

What Should I Track? Part 2: Tracking SaaS (B2B)

Using Woopra - May 9th, 2013 by Natalie Issa.

As a SaaS company, your entire business lives online. Tracking user activity and understanding customer behavior is paramount. But how do you obtain this visibility? The first step is identifying the exact activity and customer information you need to track.
SaaS companies will have more variation in what should be tracked than other companies like e-commerce or lead generating websites.…

2 Comments,


Growth Hacking

Customer Analytics for Growth Hacking

Using Woopra - April 19th, 2013 by Natalie Issa.

If you’ve been around the tech industry the last couple years, you’ve heard a lot about growth hacking, or, the practice of finding innovative ways to accelerate the number of users for your product.
While the practice is often talked up to sound almost mystic, no growth hacker can bring you tens of thousands of customers with the wave of a magic wand.…

3 Comments,


Woopra Funnel Analytics

How To Build And Optimize An Onboarding Funnel

Using Woopra - April 10th, 2013 by Natalie Issa.

The onboarding funnel is one of the key analytics reports for any SaaS company. It allows you to identify areas of friction in your onboarding process and ultimately optimize your conversion rates.
However, in order to see this value, you must build your funnel correctly so that it provides the right insights for your team.…

7 Comments,


Custom Event Tracking

What Should I Track? Part 1: The Basics

Using Woopra - April 4th, 2013 by Natalie Issa.

There is one major question you need to answer first thing when implementing a customer analytics solution: what should I track?
Last week there was a post on Quora asking this very question and it’s the single most common item new customers ask us about at Woopra.…

2 Comments,


Behavioral Customer Data

What Your Customers Don’t Say (And How To Know Anyway)

Market Trends - March 28th, 2013 by Natalie Issa.

Customers tell us every day, every moment they use our products and websites, what they think about us. They tell us why they abandoned shopping carts, what they like and don’t like about our products, and how we can gain their business.…

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