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How To Track and Measure Adwords Success

Using Woopra - April 18th, 2014 by Natalie Issa.

Measuring Adwords conversion success is part art, part science. But it all starts with analytics. They key to measuring adwords effectiveness is making sure you’re tracking your campaigns correctly to begin with. It’s true you can’t improve what you don’t measure, but you can’t measure what you don’t track.…

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Finding Your Best Customers

Market Trends - February 13th, 2014 by Natalie Issa.

You already know that not all customers and leads bring the same value to your company. Some convert faster, some spend more, and some better appreciate your product. Finding those customers, and getting more of them, is a key factor of the success of any company.…



Spotting Online Buying Signals

Market Trends - January 30th, 2014 by Natalie Issa.

You’ve probably heard about buying signals in face to face sales, from body language to the type of questions the prospect asks. But what about online, where you don’t see and often don’t even speak with your customers? Thanks to digital tracking, you can spot online buying signals too.…

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Schema Event Templates Now Support Markdown

Using Woopra - August 21st, 2013 by Billy Vong.

If you have set up any custom action schemas, you may notice that the formatting has changed in your user profiles.  We have now implemented a Markdown inspired templating language to give you more flexibility when formatting how data is displayed in Woopra!…

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What SaaS Companies Can Learn From Drug Dealers

Market Trends - February 6th, 2013 by Natalie Issa.

In our line of work, “subscription model” is practically synonymous with SaaS. But SaaS companies weren’t the first to take advantage of this revenue concept. Drug dealers have long depended on regular, repeat buying, very similar to the subscription model. So what can SaaS companies learn from their subscription model forefathers?…


Woopra Customer Analytics

How To Set Up Woopra Schema & Customer Profile Editing

Woopra News - October 1st, 2012 by Natalie Issa.

If you’ve been using Woopra, you must be familiar with the Custom Visitor & Event Properties. For those of you who aren’t yet, Woopra supports two types of data about your customers: Visitor Data and Event Data. Visitor Data is properties about your visitor that stick to their profiles (e.g.…


Woopra Customer Analytics

Why Do You Love Real-Time Stats?

Success Stories - August 31st, 2012 by Natalie Issa.

This week we asked you guys on Twitter to tell us why you love real-time stats. We have customers using real-time for everything from sales to customer service to marketing. For example, some of our customers use Woopra’s real-time stats to spot (hello Notifications!) and engage hot leads on their websites.…

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Why Marketers Can’t Afford to Ignore Tablet Users

Using Woopra - August 15th, 2012 by Natalie Issa.

Businesses are starting to pay attention to tablet users. And so they should. According to a recent study by Forrester Research and, tablet users tend to place bigger online orders than laptop or desktop users. This and similar findings present marketers with both the benefits of taking advantage of this opportunity and the challenge of figuring out how to do so.…

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Woopra Customer Analytics

Recap: 3 Ways to Increase Sales With Real-Time Analytics

Using Woopra - August 8th, 2012 by Natalie Issa.

Last week, Elie Khoury, Woopra’s CEO, contributed an article to Retail Online Integration titled 3 Ways to Increase Sales with Real-Time Analytics. In case you missed Elie’s advice, below are a few of the key points. 1. Customer Centric Decision Making The most important knowledge you can gain from your web analytics is a deep understanding of who your customers are — behaviorally, demographically, psychographically, etc.…

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Customer Experience Is The New Customer Service

Using Woopra - July 2nd, 2012 by Natalie Issa.

Here at Woopra, we love Panera™ – it’s one of our regular lunch spots. Not only is it conveniently located near our office, but their customer service is fantastic, which makes our days that much easier. Just this week when we went to have one of our Panera lunches on King & 4th St, Elie, Woopra’s CEO, had just opened his mouth to place his regular order, when the cashier chimed in, “Greek salad with no onions and a cup of tomato soup?”.…

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