How to Use & Configure Funnels

Funnels

Overview

Funnels is an extremely powerful analytics report that allows you to track visitors through a “path” on your website. For example, a path could be a series of steps through the signup process or through the purchase process. Once you define the path in Woopra, you can analyze where visitors fall off the path and don’t finish it. This will help you optimize these paths on your website.

Goals

Goals are the primary component of your funnel. Each funnel can have as many goals as you like. Each goal is either a Page Path, Page Title or a Custom Event (an action such as clicked button, played video etc). The goals help you define the path you would like to analyze.

Once you set up your goals, Woopra will show you how many visitors made it to the first goal, how many then made it to the second goal, how many then made it to the third goal and so on.

Funnel Goals
Note that these goals don’t need to be direct steps. A visitor may do any number of things between each goal. For example, if two of your goals are “View Pricing Page” and “Click Sign Up Button”, a visitor who views the pricing page, then views the features page and finally clicks the sign up button, will be considered to have completed that portion of the funnel.

Funnels may also be completed over multiple visits. This means that you can study longer term funnels, such as those that take weeks or months to be completed. For example, a website visitor may complete step 1 of your funnel on their first visit to your website, but not complete the last step until 3 months later.

Woopra also shows the average amount of time and number of visits between each goal.

Comparison

The chart below the goals in the Funnels report shown above is the comparison chart. Comparisons make it easy for you to see how the success through the funnel changes by segment. The image at the right shows the vast number of comparisons that are available, built right in to Woopra.
Funnel Comparison

How to Set Up Funnels

  1. Click the “+” button at the top left of the Funnels view to create a new funnel. You will be presented with a dialog box (shown at the right) asking you to name your funnel. Once you’ve named your funnel, click “Save Funnel”.
  2. Now you will be presented with a single button that says “Add Goal”. Click the button to add a goal.
  3. Now you have to choose your first goal. This is step one of the path you are defining, such as making a purchase or signing up for a newsletter. This will be either a page path (as shown in the example), an event or a page title.
  4. Now that you’ve chosen a goal, Woopra will start calculating how many visitors match that goal. Once it’s done, you can click the down arrow at the top right of the goal and choose “Add Goal after…” This will allow you to add a second goal on the pathway to signup or the newsletter that you were originally tracking. Once you add the second goal, you can add a third and fourth and so on.
Funnels Step 3
Funnel Add Goal

A day of setup. A lifetime of insights.

Try Woopra for free. No credit cards. No obligations.