Custom Actions & Visitor Data

Overview

Woopra tracks certain things out of the box, like pageviews and customers’ IP addresses. However, Woopra is best harnessed by identifying your users, installing Apps to automatically track the actions from your other tools and coding for tracking actions and information that are specifically important to your business, such as signups, payments, and so on. This data is customized by you to perfectly suit your requirements in your Woopra Javascript tracking code.

Please note that coding to track Actions and identifying visitors requires a sound knowledge of Javascript and the language(s) that your site or app is programmed in. If you are not the primary developer, you will need to work with them order to set up this custom data tracking.

There are two types of custom data:

  • Action Data – Custom actions are tracked by the built-in events installed automatically when you install an AppConnect app, or by adding code to send Woopra data on specific behaviors that a user might take while on your site or app, such as “signup”, “play video”, “add product to cart”, etc.
  • Visitor Data – Custom visitor data can be any type of information you want to track about your customers. For example, when identifying your customers by sending their email addresses to Woopra when they sign up, you may also want to send Woopra which company they are coming from, what their title or position at their company is, and so on.

Tracking Action Data

Action data allows you to track any kind of action that is important to your business. For example, you could track “signup”, “play video”, “payment”, and any other critical actions that you would like to analyze and use as criteria for segmentation and reports.

In order to track custom actions, you must send them to Woopra in the Javascript tracking code you placed on your website. For further instructions on how to do this, please see the Javascript tracking setup tutorial.

To get the full value out of Woopra, it is imperative to send additional action data. You can do this by installing the one-click integrations relevant to your business or through custom Action tracking. This action data allows you to analyze critical customer behavior that is immediately relevant to you across your various touchpoints.

Once tracking action data, you can immediately use it throughout Woopra’s features. For example:

  • Segmentation – The custom actions you are tracking will become filtering options, allowing you to segment based on this criteria
  • Analytics Reports – Woopra will automatically pre-generate analytics reports based on your actions
  • Funnel Goals – You will be able to use the actions you are tracking as goals in your funnels
  • Retention Reports – You will be able to use the actions you are tracking as initial and secondary events in Retention Reports
  • And much more

Sending Properties

Properties are built into the Integration Apps, but when you set up custom tracking to send actions to Woopra, you should also consider sending any properties attached to the action. These properties serve to describe the event much more richly than just the action itself.

For example, if you are tracking a “payment” action, you can send properties that describe the payment event, such as “amount” and “product name”. These two properties tell you the amount the customer paid and exactly which product they purchased.

To learn more about how to send properties with your custom actions to Woopra, please see the Javascript tracking setup tutorial.

We recommend that you immediately install any apps for products that you use to monitor user activity on those apps. To begin thinking through the actions that you might want to set up, however, we recommend starting by considering one or two actions that would occur on your site or application that would indicate an engaged user. For E-commerce sites, this might be a purchase. For games, you might be interested in visitors that install your game and begin to play. SaaS companies might want to consider those users who sign up for a trial and then convert to a paid subscription.

Whatever your actions, think through the three or four key steps that are essential to successfully complete this event. These are the actions that you’ll want to set up tracking code to monitor.

Defining Action Data in Your Schema

Once you’re tracking custom actions, Woopra will automatically create a default schema the moment the action is detected. You should visit the default schema to customize your definition, action type and aggregation options for the action being sent. By defining these details in your schema, you are essentially telling Woopra how to read and aggregate the data. For more information on defining custom events in schema, please see the schema tutorial.

Visitor Data

To get the full value out of Woopra, you should also identify your visitors using custom visitor data. Custom visitor data allows you to track any kind of customer information that’s important to your business. Start by identifying visitors by email address whenever they sign up if at all possible, as this will give you more accurate data about each individual’s behavior. Additionally, many of our Integration apps require visitors to be identified by email in order to assign the actions to the correct profile.

Remember that the email property is considered a unique identifier for the visitor. If you don’t specify the email property for the visitor, Woopra will fall back to the cookie as a unique identifier.

Beyond this, you can integrate customer account information or any other critical customer data that you would like to analyze and use this as criteria for segmentation.

In order to track custom visitor data, you must send it to Woopra by identifying users in the tracking code you place on your website. For further instructions on how to do this, please see the Javascript tracking setup tutorial, or the specific SDK you wish to use.

Once you start identifying your customers in Woopra, you will see the information set to the ‘Group’ aggregation in your schema in the customer profiles. You will also be able to use any custom visitor data you send to Woopra throughout Woopra’s features, such as in the filtering options, allowing you to segment based on this criteria. Any properties set to ‘Group’ Aggregation will also pre-generate analytics reports.

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