Key Terms

Visitor Terms

  • Visitor – Woopra tracks your visitors by using either email address or cookies depending on whether or not the visitor has ever identified themselves. If a visitor has provided their email address (e.g. by signing up or submitting a form), they will be tracked by email. The visitor will be recognized on all subsequent visits regardless of whether or not they have logged in. In addition, this visitor will be recognized as the same customer across multiple devices (e.g. desktop, iPhone, iPad) as long as they have logged in to the device at least once. This allows you to gain a comprehensive and accurate view of each customer. If a visitor has not provided their email, then Woopra will fall back to tracking them by cookie.
  • Visitor Terms

  • Visit – A visit is when a visitor comes to your site and then leaves. A single visit could be one second long or days long. Woopra tracks a visitor as long as they are on your site. Even if the visitor left your site open in a tab in the background for a week, Woopra would still recognize that as one visit because the visitor hasn’t left yet.
  • Actions – Because of how dynamic the web has become, pageviews, alone, are no longer an accurate way of tracking activity on your site. Actions include page views, but they can also include Custom Events such as Liking your page on Facebook or playing a song on your website. These Custom Events along with pageviews count towards your monthly quota of actions.
  • Reading – Woopra will show a visitor as reading when they are moving their mouse around or scrolling their browser window on your website.
  • Writing – Woopra will show your visitor is writing when they are typing into a text box such as a comment field or contact form.
  • Idle – Woopra will show your visitor as idle when they are on your site but not moving their mouse, scrolling their browser window or performing any actions. Most of the time, idle visitors have put your website into a tab in the background but have not closed it.


Visit Terms

  • Referrer – A referrer is the source that directed a visitor to your website. Woopra organizes Referrers into several categories to help you get a feeling as to where your visitors come from. These categories are intuitive and easy to understand. However, the two types below may not be immediately clear.
    • Back Link Referrer – A back link referrer is when a visitor is referred to your website from another website that is not social media site or search engine, such as a news site or blog.
    • Direct – A direct referrer is when a visitor typed your website address directly into their browser, or arrived at your website from a bookmark or another application on their computer. Visits show up as having a direct referrer when the browser tells Woopra that there was no referrer.
  • Original Referrer URL – When viewing a Customer Profile, Woopra will always list the original referrer (if the referrer isn’t Direct) at the top of the profile. The original referrer is the very first referrer from the very first visit of this visitor. This tells you how the visitor originally found your website and can be used as a filter for segmentation.
  • Visit Referrer – The visit referrer is the referrer for each individual visit (as long as the referrer isn’t Direct). The visit referrer can be different on each visit, whereas the original referrer never changes. The visit referrer tells you how the visitor arrived at your site on a specific visit and can be used as a filter for segmentation.

Custom Data

When a visitor visits your site, Woopra is able to see where they are visiting from, what browser they are using and a lot of powerful information, right out of the box. However, if you have more information about your visitors, your website can pass that data to Woopra to make your Customer Profiles and analytics even more comprehensive.

  • Custom Visitor Data – Information such as a visitor’s name, email address, membership level, rank or any other custom visitor information. When your website gives this information to Woopra, Woopra attaches it to that unique visitor and allows you to filter and segment based on this custom information.
  • Custom Event Data – Event data takes the form of custom actions that a visitor performs on your website. A custom event could be as simple as tracking whenever someone clicks the FaceBook “Like” button on your website. It could also be as advanced as showing a transaction, what the customer bought, how much it cost and what the transaction ID was. Custom event data can later be filtered and segmented while searching and generating analytics reports.


Labels allow you to define and save visitor segments by filtering visitor information such as demographic data (e.g. location) or behavioral data (e.g. interactions with site). Labels will automatically be applied, in real-time, to visitors who meet the defined criteria. You can use Labels as filter presets for all of the Woopra features (e.g. Analytics Reports, Promotions, Notifications etc.) in order to target specific customer segments and perform segmented analyses.



A filter is a simple way to narrow down the visits or visitors that you want to look at when performing analytics, generating reports, viewing visitor histories and many other aspects of using Woopra.

Filters can be combined to make your analytics more powerful. When you combine filters, a toggle switch appears that says “All.” When you click that it changes to “Any.” This changes how the filters work. When the button says All, all filters must be met for results to appear. When it says Any, any of the filters can be met for results to appear.

  • All Filters Met
    • i.e. If you wanted to get an idea of which search engines your common visitors are using to find your site from within the United States you would restrict results so they match All filters. The filters in this case would be Country:USA, Number of Actions > 50 and Visit Referrer Type:Search Engines.
      All Filters Restriction

    • This Search will show you a list of common visitors (more than 50 actions) that are visiting from the United States that came to your site from a search engine. On the far right it will also show you the search engine they came from.

    Any Filters Met

    • As an example, If you wanted to see which visitors are visiting your site from North America, you would want results from Any of the filters created. North America comprises of three countries. Thats 3 filters that need to be searched for at the same time. Therefore Any is the best way to approach this.
      North America Filter

    • This Search will show you all your visitors from Mexico, Canada and the United States. It will show you which browser they were using, which system and a myriad pieces of useful information.


Schema are the key to unlocking the full potential of Woopra. Schema help you and the rest of your team to read, use and manipulate your data. Configuring Schema for all of your custom event and visitor data makes Woopra smarter and easier to use. The information will be more clearly presented to your team, filters are configured automatically and Woopra will even pre-generate reports for you and your team.

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