Woopra enables you to segment, slice and dice any piece of information about your visitors and customers and their behavior using analytics reports.
There are two types of Analytics reports:
- Standard Reports – These are the reports that are available to you out of the box, without sending any custom data or setting up your Schema. They include overview, systems, referrers, campaigns, and search reports.
- Action & Visitor Reports – These reports are auto-generated by Woopra based on the custom data you are sending and your Schema set up.
The matrix below describes each of the out of the box analytics reports you will find in the Woopra web app.
|By Date||Reports total number of People, Visits, and Actions by date.|
|Countries||Reports from which countries your visitors visited your site or application.|
|Cities||Report from which cities your visitors visited your site or application.|
|Regions||Reports from which regions your visitors visited your site or application. Visitors from the USA will show their state as their region.|
|Organizations||Reports from which organizations/ISP’s your visitors visited your site or application.|
|Actions per Visit||Reports the average number of actions your visitors perform on your site or application during each visit.|
|Visit Duration||Reports the amount of time your visitors spend on your site or application.|
|Custom Events||Reports a list of all custom events being tracked on your site or application.|
|Device Type||Reports the device types (e.g. mobile, desktop, tablet) used by your visitors.|
|Platforms||Reports the Operating Systems used by your visitors.|
|Browsers||Reports the Web Browsers used by your visitors.|
|Languages||Reports the languages spoken by your visitors.|
|Screen Resolutions||Reports the screen resolutions of the displays used by your visitors.|
|Referrer Types||Reports by which categories of websites your visitors were referred.|
|Referrer Hosts||Reports the domain names of the websites by which your visitors were referred.|
|Referrer URLs||Reports the exact URLs by which your visitors were referred.|
|Campaign Name||Reports top Campaign Names (woo_source/utm_source)|
|Campaign Source||Reports top Campaign Sources (woo_source/utm_source)|
|Campaign Medium||Reports top Campaign Medium (woo_medium/utm_medium)|
|Campaign Content||Reports top Campaign Content (woo_content/utm_content)|
|Campaign Keywords||Reports top Campaign Keywords (woo_term/utm_term)|
|Search Queries||Reports what your visitors typed into search engines to locate your site.|
Reports Generated From Schema: Visitor & Actions Reports
Woopra automatically pre-generates reports for pageviews, outgoing links, and all your custom visitor data and custom event data, when you define them in your Schema. Your Schema tell Woopra how to read and format the data, which is what allows the system to automatically create these visitor and action reports.
You will find your visitor and action reports at the top of your Analytics tab.
When you define the Schema for your custom visitor data, Woopra may automatically pre-generate a visitor report or incorporate the visitor data into another visitor report.
|Unique Aggregation||This aggregation will not be reflected in your visitor reports. For example, the visitor data “email” will not be reflected in your visitor reports.|
|Group Aggregation||This aggregation will create a report grouping your customers by this data. For example, the visitor data “company size” will generate a visitor report showing you your customers grouped by company size.|
|Amount Aggregation||This aggregation will be represented as a new column in your visitor reports which were generated from visitor data you designated as “group”. For example, in the “company size” visitor report mentioned above (under Group Aggregation), we will see a column displaying the total amount paid by each company size group.|
To change the vertical axis of the chart, simply click on one of the column headers. In the example screenshot above, we’ve clicked on the “Amount” column, which has updated our chart to show the amount spent by each company size group.
For example, if you are tracking
payment as a custom event, once you define the
payment event’s Schema, Woopra will automatically create an action report on payments for you that will allow you to analyze the payments you’ve received as shown below.
If you attach a property to the custom event, you may also see a sub-report based on this property underneath the custom event to which it is attached. Similarly, you may see the property represented as a column in the report.
Whether the property is represented as a sub-report, represented as a column, or not represented at all, depends on which type of aggregation you have selected for the property in the event’s Schema. For example:
|Unique Aggregation||This property aggregation will not be reflected in your action reports. For example, the property “transaction ID” that may be sent with the event “payment” will not be refelected in the payment report.|
|Group Aggregation||This property aggregation will create a sub-report grouping the event by this property. For example, the property “product” that may be sent with the event “payment” will create a report grouping payments by product.|
|Amount Aggregation||This property aggregation will create a column in the event’s action report. For example, the property “amount” that may be sent with the event “payment” will create an amount column in the payment report.|
Like all of Woopra’s reports, you may segment the action and visitor reports to analyze specific customer segments.
To segment a report:
- With the report open, click on the segment drop-down menu at the top left, which is set to “All Visitors” by default
- Select one of the existing segments in your drop-down which you have saved as labels or select “New Segment”
- If you select “New Segment”, you will now be able to use the segmentation filters which have appeared above the drop-down menu to define your segment. To learn more about how to use segmentation, please see our document on defining segments.
- Your report will now be updated with your selected segmentation
Changing the Date Range
Like all of Woopra’s reports, you may change the date range of your action and visitor reports to analyze specific time periods.
To change the date range of a report:
- With the report open, click on the date range button at the top right, which is set to “Last 30 Days” by default
- Select one of the date range options or select “Custom Date Range”
- If you select “Custom Date Range”, a date range selector will open
- Use the selector to indicate the start and end dates of the date range you would like to apply to the report and click “Apply Range”
- Your report will now be updated with your selected date range
Analytics reports can be shared with your Groups of Agents. To share a report, click the arrow at the top right and select the Groups you’d like to share with.
Like all of Woopra’s reports, you may export the action and visitor reports in various formats.
To export a report:
- With the report open, click the export button at the top right
- Select the format you would like to export: PDF, CSV, XLS, or HTML
- Your report will now be exported in the selected format