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Analytics Reports

Analytics Overview

Woopra’s Analytics Reports offer a vast array of visitor data that can be segmented and broken down to provide incredibly detailed information about your visitors and their behavior. The virtually limitless reports that Woopra can generate from your data tell you where specific customer segments are coming from, how they’re finding your site or application and what they’re doing once they get there.

There are two types of Analytics reports:

  • Standard Reports – Available out of the box, without sending any custom data or setting up Schema. These reports include overview, systems, referrers, campaigns, and search reports.
  • Schema Action & Visitor Reports – Woopra automatically generates Action and Visitor Analytics reports on the basis of the custom data you are sending and your Schema set up.

Standard Reports


Report Description
Overview
By Date Reports total number of People, Visits, and Actions by date.
Countries Reports from which countries your visitors visited your site or application.
Cities Report from which cities your visitors visited your site or application.
Regions Reports from which regions your visitors visited your site or application. Visitors from the USA will show their state as their region.
Organizations Reports from which organizations your visitors visited your site or application, determined by IP address.
Actions per Visit Reports the average number of actions your visitors perform on your site or application during each visit.
Visit Duration Reports the amount of time your visitors spend on your site or application.
Custom Events Reports a list of all custom events being tracked on your site or application.
Systems
Device Type Reports the device types (e.g. mobile, desktop, tablet) used by your visitors.
Platforms Reports the Operating Systems used by your visitors.
Browsers Reports the Web Browsers used by your visitors.
Languages Reports the languages spoken by your visitors.
Screen Resolutions Reports the screen resolutions of the displays used by your visitors.
Referrers
Referrer Types Reports the categories of referrals that your visitors came from.
Referrer Hosts Reports the domain names of the websites by which your visitors were referred.
Referrer URLs Reports the exact URLs from which your visitors were referred.
Campaigns
Campaign Name Reports top Campaign Name values sent by your URL campaign tags (woo_campaign/utm_campaign)
Campaign Source Reports top Campaign Source values sent by your URL campaign tags (woo_source/utm_source)
Campaign Medium Reports top Campaign Medium values sent by your URL campaign tags (woo_medium/utm_medium)
Campaign Content Reports top Campaign Content values sent by your URL campaign tags (woo_content/utm_content)
Campaign Keywords Reports top Campaign Keywords sent by your URL campaign tags (woo_term/utm_term)
Search
Search Queries Reports what your visitors typed into search engines to locate your site when possible.

Schema Visitor & Action Reports

Woopra is built to intelligently display your custom data in different ways. Whether the data is represented by automatically generating an Analytics report, incorporated as a column within another report, or just collected and not graphically represented at all, depends on how you define each property in your Schema.

Schema Visitor Reports:

Unique Aggregation Properties set to this aggregation will not be reflected graphically in your visitor reports. Visitor data such as name and email is often set to ‘Unique’ and will not be reflected in your visitor reports.
Group Aggregation Properties set to this aggregation will generate a report grouping your customers by this data. For example, the ‘company size’ report above was set to ‘Group’ to generate this report. Text based data must be set to ‘Group’ aggregation to be included in segmentation filters.
Amount Aggregation Numerical data set to this aggregation not be included in your Analytics reports, but will automatically become available in all of your segmentation filters.

To change the vertical axis of the chart, simply click on one of the column headers. In the example screenshot above, we’ve clicked on the “Amount” column, which has updated our chart to show the amount spent by each company size group.

To learn more about how to set up your Schema, please see the Schema tutorial.

Action Reports

When you define the Schema for a custom event, Woopra automatically pre-generates an action report for that event.

For example, if you are tracking payment as a custom event, once you define the payment event’s Schema, Woopra will automatically create an action report on payments for you that will allow you to analyze the payments you’ve received as shown below.

If you attach a property to the custom event, you may also see a sub-report based on this property underneath the custom event to which it is attached. Similarly, you may see the property represented as a column in the report.

Whether the property is represented as a sub-report, represented as a column, or not represented at all, depends on which type of aggregation you have selected for the property in the event’s Schema. For example:

Unique Aggregation This property aggregation will not be reflected in your action reports. For example, the property “transaction ID” that may be sent with the event “payment” will not be refelected in the payment report.
Group Aggregation This property aggregation will create a sub-report grouping the event by this property. For example, the property “product” that may be sent with the event “payment” will create a report grouping payments by product.
Amount Aggregation This property aggregation will create a column in the event’s action report. For example, the property “amount” that may be sent with the event “payment” will create an amount column in the payment report.

To learn more about how to set up your Schema, please see the Schema tutorial.

Working With Report Data

Segmenting Reports


Filter

As with all of Woopra’s features, you can use filters to segment reports, giving you deeper insight into how different types of customers engage with your content and product.

From the drop-down at the top left, either select a saved label (Labels) or, select “New Segment” to create one on the fly using segmentation filters. For more information on configuring segmentation filters, please see our documentation on defining segments.

Other Actions

Zoom in on icons - Retention

  • Sharing Reports: Retention reports can be shared with your Groups of Agents. To share a report, click the arrow and select the Groups you’d like to share with.
  • Pinning as Dashboard Widget: The pin icon will instantly create a widget on your dashboard defined by your report settings. Click on the widget from the dashboard to be directed straight to the full report.
  • Exporting Report Data: Report data can be exported in various formats by clicking the export icon (downward arrow). An export field will pop up listing available format types to choose from, as well as a ‘schedule task’ option, which will set a task to email the report data, including any segmentation defined, on a regular interval of your choosing.
  • Editing Reports: Once a report is loaded, the gear icon in the top right allows the report to be duplicated, viewed as JSON, or closed.
  • Adjusting Date Range: Woopra will calculate the retention report based on any period of time available. By default, it is set to Auto, or 30 days. You can change the period of time that you are interested in by clicking the calendar icon.

Loading Reports

The sidebar list shows all reports that have already been created and configured. Click on a report to load the report in Woopra.

Need any help? Contact our Data Jedis