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Woopra Overview

Woopra helps you understand the behavior of your website and application customers. While traditional web analytics services focus on the pageview or impression as the central unit of measurement, Woopra’s focus is on the customer.

This manual will walk you through the Woopra application setup, configuration, and usage. In this introductory section, we’re going to take a quick look at two key concepts which are very important to understand for a successful Woopra setup: Custom Data and Schema.

Custom Data

While Woopra tracks some things right out of the box, such as pageviews and visitors’ locations, custom data allows you to track activity and customer information that is specifically important to you.

For example, we strongly suggest that all users identify their customers by sending their email address to Woopra using custom visitor data. This will allow you to know exactly who is on your website and what they are doing.

You can also track specific actions that customers commit on your website using custom event data. For example, you can track signups, video plays, payments, and nearly anything else you can think of.


Schema are what you use to tell Woopra how to read your custom data. You use them to define how the system will process the data. This will be reflected throughout the platform, such as in the segmentation filtering options, and essentially creates a near-native experience for you and your team.

Now, let’s start with Custom Events & Visitor Data

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