Table of contents

Woopra Overview

Woopra helps you understand the behavior of your website and application customers like no other product. While traditional web analytics services focus on the pageview or impression as the central unit of measurement, Woopra’s focus is on the whole suite of customer engagement and interaction across all of your different tools. The ability to centralize the otherwise siloed data from your many touchpoints into a single platform where you can analyze and act on a whole picture of your users empowers you to make educated decisions and target your communication in an entirely different and more meaningful way than ever before.

This manual will walk you through the Woopra application setup, configuration, and usage. In this introductory section, we’re going to take a quick look at two key concepts which are very important to understand for a successful Woopra setup: Custom Data and Schema.

Custom Data

While Woopra tracks some things right out of the box, such as pageviews and visitors’ locations, the custom data that you select allows you to track activity and customer information that is specifically important to you.

For example, we strongly suggest that all users install the AppConnect Apps for any tools that they may have in place. This will automatically pull the data from those tools into Woopra, without a single line of code. Secondary to this tracking, users should identify their customers by sending their email address to Woopra using custom visitor data. This will allow you to know exactly who is on your website and what they are doing, as well as associate AppConnect actions to the appropriate visitor profile.

You can also track specific actions that customers commit on your website using custom action data. For example, you can track signups, video plays, payments, and nearly anything else you can think of. Literally any action that a visitor can take while online can be tracked, provided the appropriate tracking code is put into place.


Your Schema configuration tells Woopra how to read your custom data. Woopra will automatically generate basic Schema as soon as an event is recorded within Woopra, but customizing that Schema will allow you to more precisely define how the system will process and display your data throughout the platform and automatically creates a near-native experience for you and your team.

Now, let’s start with Custom Events & Visitor Data

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