Retention Analytics allows you to investigate the activity of your visitors over time by illustrating how long visitors who complete an initial goal continue to return and complete an important subsequent goal. A goal could be something as simple as return visits to your site (the default) or something as complex as making a purchase.
Put simply, Retention Analytics allows you to understand the following:
Of my customers who do X, how many subsequently do Y, and for how long?
Example: For my customers who complete signup, how many continue to return to the website, and when do they drop off?
How to set up, load and edit Retention Analytics reports
A Retention Analytics report will be displayed in 2 parts:
- At the top, you will see all of the cohorts aggregated in one bar chart showing you the overall (average) retention rate of your visitors within a range of dates, set by the calendar icon in the top right.
- The lower chart displays the retention of individual cohorts independently which will help you see the improvement of retention over time within your date range.
Period of Time
The dropdown menu in the top left allows you set how your cohorts will be organized, (daily, weekly or monthly cohorts) and to choose how many blocks of this time period (days, weeks or months) to consider in the report. The cohorts which fall into the selected date range will be displayed in aggregate, (top) and by individual cohort (bottom). This can be changed at any time.
Load Retention Analysis
This sidebar list shows all reports that have already been created and configured. Click on a report to load the report in Woopra.
Edit Retention Analysis
Once a report is loaded, the gear icon in the top right allows the report to be edited, duplicated, deleted or closed.
Woopra will calculate the retention report based on any period of time available. By default, it is set to Auto. Auto will give you the most recent retention information possible to cover the selected time-block you set with the dropdown menu. You can change the period of time that you are interested in by clicking the calendar icon in the top right.
How to Segment Retention Reports
As with all of Woopra’s features, you can use filters to segment retention reports. This allows you to gain deeper insight into how different types of customers engage with your content and product.
To run a retention report on a customer segment, either choose one of your saved segments (Labels) from the drop-down at the top left, or, select “New Segment” to create a new one using segmentation filters. For more information on how to configure these segmentation filters, please see our documentation on defining segments.
Retention reports can be shared with your Groups of Agents. To share a report, click the arrow at the top right and select the Groups you’d like to share with.