How to Use & Configure Navigation Path Reports


Navigation Path is a report that makes it easier to see how visitors got to a specific page on your website and to see where they went after that. Not only can you track this before and after activity for specific pages on your website, but you can also perform the same analysis for specific events (e.g. signed up, played video etc) on your website.

As with all of Woopra’s other features, you can use filters and Labels to run this report on a specific segment of visitors. For example, you can use Navigation Path and filters to analyze what led to account upgrades for users who have accessed your website less than five times.

The Navigation Path report is organized as follows:

  • In the Center is the page path, page title or custom event you’re interested in analyzing.
  • The Top boxes are where a visitor came from.
  • The Bottom boxes are where a visitor left to.
  • The Left boxes are from/to your own web site.
  • The Right boxes are from/to external web sites

Analyzing a Page Path

In the example screenshot above, we are analyzing where visitors came from and left to before and after visiting the company blog. To set this report up, we simply clicked the button at the center named “Page Path” and added the page path “/blog/”. You can add multiple page and event filters here by simply clicking the “Add Action” button at center.

From the top left box of the screenshot, we can see where visitors were on our own site before going to the blog. There were 80 visitors that came to the blog from our homepage and 62 visitors that came to our blog from the members page. From the top right box we can see that 79 visitors got to the blog directly (via email, bookmark or typing the page in). We can also see that 51 visitors arrived at the blog via a search engine, such as Google. (If you would like to see search keywords that were used to find your blog, you can do so using Analytics)

The bottom left box shows us that 54 visitors went from the blog to our home page and that 38 visitors went to the members page. It also shows us that 22 left the main blog page by clicking on a specific blog post. Lastly, in the bottom right box, we can see the external sites that our visitors left to by clicking links on our blog.

To view this report for specific visitor segments, simply add a Label and/or filter at the top left.

Analyzing a Custom Event

If you would like to analyze a Custom Event (i.e. an action such as played song, user upgraded etc), simply select the action at the center of the Navigation Path report. Note that Custom Events must be pre-defined and are not set up from the Navigation Path report.

For example, if your site asks for sign ups, you could send a Custom Event named “Sign Up” to Woopra each time a visitor signs up. You can then use a Navigation Path report to analyze where visitors are coming from before they sign up and where they are leaving to after sign up. Simply add the Custom Event “Sign Up” to the center of the Navigation Path report to start analyzing.

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