Journey Analytics Reports

Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.

37.83%17.07%12.00%15.86%Landing Page ...100.00%Pricing Page12.00%Signup17.91%Converted to ...6.78%

Non-linear Journey Analysis

Learn how customers use your product — and which campaigns across departments drive success.

The customer experience is a series of non-linear connections across a growing range of touchpoints. Knowing that each is unique, Woopra’s Journey Reports allow you to analyze how users navigate across these touchpoints - so you can anticipate needs, expectations, and success metrics at each step. 


Woopra's approach to customer analytics is powerfully unique. Their end-to-end platform enables immediate insights into the customer journey, resulting in maximum flexibility to grow touchpoints and increase conversions.

Colin Behr, VP, Business Development, Vungle

Optional Journey Steps

Identify the nature of the journeys users take from a multi-path perspective.

With Journey Report's ‘Optional Step’ feature you can visualize the impact of any touchpoint on customer success — even if users are not required to take them. Whether it's a retargeting campaign or a new product feature, use customer journey reports to track the alternative paths users take, leaving no experience unaccounted for.  


Total Journey Campaign Attribution

Measure the attribution of campaigns as they evolve over time.

It’s not enough to measure clicks and conversions. Customer journey reporting will help you understand which campaigns drive the right customers to your product today and which keep them coming back for more. Always stay on top of what happens after the point of conversion for true attribution analysis. 


Unmatched Segmentation Capabilities

Compare how different segments of users move through Journeys.

Segment and analyze Journey results by any combination of cohort criteria including date, geography, platform/device, campaign source, industry, job title and a slew of other profile attributes. Uncover granular-level detail in the who behind the actions you're analyzing.


A Journey Report for Every Team to Ask and Answer Questions

Know where customers have been, what they’re trying to achieve, and why specific issues led them down a particular channel.

Types of questions you can answer with Journeys:

  • How does live chat affect my conversions?
  • Where am I losing potential users during onboarding?
  • How does blog engagement impact free trial signups?
  • How does customer support affect the NPS score?
  • How effective is our retargeting campaign?
  • Which product feature drives the most upsell opportunities?
  • How does a user encountering a product bug impact retention?


Full insight into the customer journey.
No SQL required.

Get started with Woopra for free to see who your customers are, what they do and what keeps them coming back.