Privacy Policy

This Privacy Policy (“Policy”) describes how Woopra, Inc. and our affiliate (Appier: (collectively“Woopra”, “we”, “us”, or “our”) collects, uses, and shares the information, including personal data, provided to us through our website (the “Site”), our mobile applications (“Mobile Apps”), and the services available through our Site and Mobile Apps (collectively, the Site, the Mobile Apps, and the services available through them are the “Services”). It also describes the choices that you have regarding use, access, and correction of your personal data.

We collect information about users of our Site and Mobile Apps and clients who contract with us to use our Platform (our “Customers” or “you”). This Policy describes how we collect, use, and share information provided to us by our Customers. This Policy does not apply to the data we process about the end users of our Customers’ services (“End Users”). Where we process personal data about our Customers, we are considered to be a “controller” under applicable law (i.e., the company with the right to decide how the data is used); where we process personal data about End Users, we do so as a “processor” on behalf of our Customers, and our Customer would be the “controller”.
It is important to understand that this Policy does not apply to our Customers’ collection, use, or sharing of End User data. To the extent that we collect or handle any data on behalf of our Customers, we do so at their instruction. If you are an End User, we encourage you to review the privacy policies of our Customers to understand their privacy practices.
By using any of our Services, you understand that your information, including personal data, will be handled as described in this Policy. Your use of our Services, and any dispute over privacy, is subject to this Policy and our Terms of Service, including its applicable limitations on damages and the resolution of disputes. The Terms of Service are incorporated by reference into this Policy.

EU, UK & Swiss Data Privacy Framework

Woopra and the recipients of the information described in this Policy are located in the United States, where privacy laws may not provide as much protection as those of your country of residence. We comply with legal requirements for cross-border data protection through our participation in the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework and the Swiss-U.S. Data Privacy Framework or, in some cases, based on a third party’s reliance on European Commission-approved Standard Contractual Clauses.

Woopra complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Woopra has certified to the U.S. Department of Commerce ( that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. Woopra has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit Data privacy framework website (

Woopra is responsible for the processing of personal data it receives, under each Data Privacy Framework, and subsequently transfers to a third party acting as an agent on its behalf. Woopra complies with the principles of each Data Privacy Framework for all onward transfers of personal data from the EU, UK and Switzerland, including the onward transfer liability provisions regarding transferring to a third party. With respect to personal data received or transferred pursuant to the Data Privacy Frameworks, Woopra is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

We encourage individuals from the EU member countries, UK and Switzerland who have questions or complaints about how we process their personal data under either Data Privacy Framework to first contact us directly at We will work to resolve your issue without undue delay. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Data Privacy Framework website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

What Information Do We Collect About You and Why?

We may collect information about you directly from you, from third parties, and automatically through your use of our Services.

Information We Collect Directly from Customers. We will collect any information that you provide to us. For example, certain areas and features of our Services may require registration. To register, Customers must provide us with their first name, last name, company name, email address, and website, and select a password. We also may collect additional optional information from Customers, including company size and phone number; however, you are not required to provide us with this information. In addition, if a Customer makes a purchase, we will also request that you provide your credit or debit card information and your billing address.

We may use the information we collect about you in aggregated form or associate it with other information that we collect about you.

Information that We Collect About You from Social Networking Platforms. If you are a Customer, you also may log into our Services through your social networking accounts. If you log into our Services using your LinkedIn account, you must enter your LinkedIn email address and password. By logging in through LinkedIn, you are granting us access to your first and last name, email address, company, and company size. We store the information that we receive from LinkedIn with other information that we collect from Customers or receive about Customers.

Any third-party social networking platform controls the information it collects from you. For information about how they may use and disclose your information, including any information you make public, please consult their respective privacy policies. We have no control over how any third party uses or discloses the personal data it collects about you.

Information We Collect Automatically. We may automatically collect the following information about your use of our Services through cookies and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit or use our Services; the referring URL, or the webpage that led you to our Services; access time; and device ID.

When you download or use our Services, we automatically collect information about the type of device you use, which may include operating system version, system and performance information (hardware usage statistics such as CPU, RAM, storage), your activities within the Mobile Apps, and the length of time that you are logged into our Mobile Apps. Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below for more information about this.

How We Use Your Information

We use the information, including personal data, that we gather about you for the following purposes:

  • To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes.
  • To tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using our Services.
  • To contact you, including for marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our Services on third-party services.
  • To better understand how individuals access and use our Services, including to learn about their engagement levels and navigation paths, as well as user retention and funnel drop-offs, and for other research and analytical purposes.

The laws in some jurisdictions require companies to tell you about the legal ground(s) they rely on to use or disclose your personal data. To the extent those laws apply, our legal grounds for processing data for which we are a controller are as follows:

  • To Honor Our Contractual Commitments. Some of our processing of personal data is to meet our contractual obligations to Customers, or to take steps at Customers’ request in anticipation of entering into a contract with them.

  • Legitimate Interests. In most cases, we handle personal data on the ground that it furthers our legitimate interests in commercial activities, such as the following in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals:

    • Customer service;
    • Analyzing and improving our business;
    • Protecting our business, personnel and property;
    • Marketing; and/or
    • Managing legal issues.

    We may also process personal data for the same legitimate interests of our Customers and business partners.

  • Consent. Where required by law, and in some other cases, we handle personal data on the basis of consent. For example, we will obtain consent to our use of cookies in certain jurisdictions.

  • Legal Compliance. We need to use and disclose personal data in certain ways to comply with our legal obligations.

How We Share Your Information

We may share the information that we collect about you, including personal data, as follows:

  • Affiliates. We may disclose your information to current or future affiliates or subsidiaries for the purpose regarding “How We Use Your Information”.
  • Service Providers. We may disclose your information to third-party vendors, service providers, contractors, or agents who perform actions or functions on our behalf.
  • Business Transfers. We may disclose your information to another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.
  • In Response to Legal Process. We may disclose your information in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena. In certain situations, Woopra may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
  • To Protect Us and Others. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Service or this Policy, or as evidence in litigation in which we are involved.
  • Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or other purposes.

Our Use of Cookies and Other Tracking Mechanisms

We or our services providers may also collect data about your use of the Services through the use of Internet server logs, cookies, JavaScript, tracking pixels, and/or other technologies. A web server log is a file where website activity is stored. A cookie is a small text file that is placed on your computer when you visit a website, that enables us to: (a) recognize your computer; (b) store your preferences and settings; (c) understand the web pages of the Services you have visited; (d), enhance your user experience by delivering content and advertisements specific to your inferred interests; (e) perform searches and analytics; and (f) assist with security administrative functions. Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, measure popularity of the Services and associated advertising, and to access user cookies. We also may include Web beacons in email messages, newsletters and other electronic communications to determine whether the message has been opened and for other analytics, personalization and advertising. As we adopt additional technologies, we may also gather additional information through other methods.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking any or all cookies, you may not have access to certain features or offerings of the Services.

We may use third parties such as network advertisers to serve advertisements on our Services or on third-party services that enable us and third parties to target advertisements to you. These third parties may use cookies, JavaScript, web beacons (including clear gifs), and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third parties’ practices are governed by their privacy policies, and not this on.

If you are in the United States, you may opt out of many third-party ad networks by going to the Digital Advertising Alliance (“DAA”) Consumer Choice page for information about opting out of interest-based advertising and your choices regarding use of your information by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out page for information about opting out of interest-based advertising and your choices regarding use of your information by NAI members. If you are in the European Economic Area (“EEA”), you may opt out of many third-party ad networks by going to the European Interactive Digital Advertising Alliance (“EDAA”) Your Online Choices page for information about opting out of interest-based advertising and your choices regarding use of your information by EDAA members.

Opting out from one or more companies listed on the DAA, NAI, or EDAA pages will opt you out of those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Services or on other services. You may continue to receive ads, for example, based on a particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out, your opt out may not be effective.

We may use third-party web analytics services on our Services to collect and analyze the information discussed above, and to engage in auditing, research or reporting. The information (including your IP address) collected by various analytics technologies described above will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services, including by noting the third-party website from which you arrive, analyzing usage trends, assisting with fraud prevention, and providing certain features to you.

Notice Concerning Do-Not-Track Signals

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. You can learn more about Do Not Track here.

Our Services may include links to third-party websites or applications whose privacy practices may differ from those of Woopra. Any information that these third parties collect about you is governed by their privacy policies. We encourage you to carefully read the privacy policy of any third-party website or application you visit or use.


We have taken steps to help protect the personal data we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Data Retention

We will hold your information for as long as necessary to fulfill the purposes set forth in this Policy or as long as we are legally required or permitted to do so. Information may persist in copies made for backup and business continuity purposes for additional time.

Your Choices and Rights

We offer the options described below for exercising rights and choices under applicable laws. Many of these are subject to important limits or exceptions under applicable law.

Customers. If you are a Customer:

  • You may review and update certain information by logging into your account and reviewing and updating your information.
  • In addition, the law of your jurisdiction (for example, within the EEA) may give you additional rights to request access to and rectification or erasure of certain personal data we hold. In some cases, you may be entitled to receive a copy of the personal data you provided to us in portable form or to request that we transmit it to a third party. The law may also give you the right to request restrictions on the processing of your personal data, to object to processing of your personal data, or to withdraw consent for the processing of your personal data (which will not affect the legality of any processing that happened before your request takes effect). You may contact us as described below to make these requests.
  • You may contact us with any concern or complaint regarding our privacy practices, and you also may lodge a complaint with the relevant governmental authority.
  • You may opt out of such communications by following the opt-out instructions contained in the email. Opting out is immediate, but in some cases it may take up to 10 business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.
  • You may opt out of receiving push notifications by turning them off in your device settings.

End Users. If you are an End User and would like to exercise your rights or choices with respect to personal data for which we are a processor, please make your request directly to the Customer for whom we process the personal data.


Our Services are not targeted to individuals under 16, and we do not knowingly collect personal data from individuals under the age of 16. Where required by applicable law, if we discover that a child under 16 has provided us with personal data, we will delete such personal data from our systems. In the United States, if we become aware that we have collected personal information (as defined by the Children’s Online Privacy Protection Act) from children under the age of 13, we will take reasonable steps to delete it as soon as practicable.

Access To My Personal Data

Upon request Woopra will provide you with information about whether we hold, or process on behalf of a third party, any of your personal data. You may access, correct, or request deletion of your personal data by logging into your account, contacting us at, posting your request to our address (shown at “Contact Us”) or by updating your profile information. We will respond to your request within a reasonable timeframe. In certain circumstances we may be required by law to retain your personal data, or may need to retain your personal data in order to continue providing a service. Please note that copies of information that you have updated, modified, or deleted may remain viewable in cached and archived pages of the Site or Mobile Apps for a period of time. We may retain your information for as long as your account is active, or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Woopra acknowledges that you have the right to access your personal data. When Woopra acts as a service provider to its Customers, it does not have a direct relationship with the End Users whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his/her query to the Woopra Customer. If requested by a Customer to review, correct, amend, or delete personal data, we will respond within a reasonable timeframe. We will retain personal data on behalf of our Customers for as long as needed to provide services to our Customers, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at

Woopra, Inc.
600 California St, Fl 11
San Francisco, CA 94108

Changes to this Policy

This Policy is current as of the last updated date set forth below. We will continue to evaluate and update this Policy from time to time as we update and expand the Services and our offerings, or comply with changes in our legal and/or regulatory obligations accordingly. We encourage you to periodically review this page for the latest information on our privacy practices. If we make any material changes, we will notify you as required by law.

Last updated on July 3, 2024.


Full insight into the customer journey.
No SQL required.

Get started with Woopra for free to see who your customers are, what they do and what keeps them coming back.