Customers digitally interact with organizations multiple times before reaching any goal. These repeated interactions make up...

Create your own custom metrics and augment your customer journey data in schemas

You can now quantify the effectiveness of every initiative and campaign.

Despite all the pomp and circumstance in the marketing technology space, forms are still the gold standard when it comes to collecting…

The Beginner’s Guide to Behavioral Targeting to Increase Conversions

“The biggest problem was that we didn’t know what our customers were doing. Woopra made information immediately available for us to find…

Sync Intercom engagement data with Woopra to optimize marketing, sales and support efforts across all customer touchpoints

In the world of e-Commerce, differentiating your brand from competitors and acquiring customers at a reasonable CPC is an ongoing…

Guest Post Contribution from Alex Birkett, Growth Marketing Manager at HubSpot, the cloud-based, inbound marketing software that allows…

“Customer experience is the last source of sustainable differentiation and the new competitive battleground.” — Tiffani Bova, Gartner Vice…

Companies in the subscription economy live and die by their ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), ACV (Annual…

As promised, we have continued to add new apps to Woopra AppConnect, and still have dozens more in our queue! Don’t forget to request apps…