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Best Practices
How to Leverage Funnel Analytics to Make Better Marketing Decisions
Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.
Steven Orechow
Digital Strategist
Recent Articles
Tool Picks
The Best Marketing Analytics Tools
There are a million marketing tools out there, but you don’t need most of them. Here’s what you do need.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
What is Real-Time Analytics? And How It Helps Your Website
Real-time analytics lets companies understand and extract insights from their data in real-time so they can make decisions more quickly.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
7 Key Marketing Analytics Techniques
These seven critical techniques for analyzing your marketing data should be the foundation of your marketing analytics work.
Charlie Custer
Technical Content Marketer and Analyst
Tool Picks
The Best Web Analytics Tools (2022)
We compared 5 popular analytics tools and found that while Google Analytics is popular, it may not be best for businesses.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
The Most Important Web Analytics Metrics to Track in 2022
The seven most important types of metrics to track for increasing everything from traffic to conversion rate.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
5 Ways to Significantly Improve your Product Engagement Today
How do you know whether your users find value in your product? It has a simple answer.
Serhat Erdem
Creative Content Writer of UserGuiding
Best Practices
How To Make Marketing a Profit Center With Customer Journey Analytics
Analytics is key to proving your marketing ROI. Customer journey analytics helps draw the line to revenue.
Ninisha Pradhan
Content Marketing Specialist at G2
Industry Trends
Why You Should Use User Behavior Analytics
If you want to improve your acquisition rate, reduce your churn rate, improve your retention rate, and address cybersecurity threats before they do major damage then you need to dive into the science of user behavior.
Kristina Allen
Certified Digital Marketer
Best Practices
Message Testing: 6 Quantitative Ways to Test Your Copywriting Performance
Your messaging is arguably the biggest contributing factor to your website conversion rate. Of course, much depends on the industry you’re in and the scale at which you’re operating.
Alex Birkett
Growth Marketing Manager at HubSpot