Featured Content
Best Practices
How to Leverage Funnel Analytics to Make Better Marketing Decisions
Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.
Steven Orechow
Digital Strategist
Recent Articles
Best Practices
How to Leverage Funnel Analytics to Make Better Marketing Decisions
Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.
Steven Orechow
Digital Strategist
Industry Trends
5 Product Analytics Books Every Entrepreneur Must Read
Product Analytics is a relatively new field, but it's rapidly gaining traction. There are many books published in the last few years that have been instrumental in guiding readers on how to view product analytics as an integral part of business success.
Elie Khoury
Co-founder and CEO, Woopra
Industry Trends
The B2B Customer Journey: What Makes It Unique?
Customer journey mapping provides endless opportunities to optimize the customer experience. For companies dealing with B2B customer journeys, this couldn’t be more important.
Thomas Fordham
Co-Founder and Chief Operating Officer at TAP London
