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Best Practices
How to Leverage Funnel Analytics to Make Better Marketing Decisions
Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.
Steven Orechow
Digital Strategist
Recent Articles
Industry Trends
Why You Should Use User Behavior Analytics
If you want to improve your acquisition rate, reduce your churn rate, improve your retention rate, and address cybersecurity threats before they do major damage then you need to dive into the science of user behavior.
Kristina Allen
Certified Digital Marketer
Best Practices
Message Testing: 6 Quantitative Ways to Test Your Copywriting Performance
Your messaging is arguably the biggest contributing factor to your website conversion rate. Of course, much depends on the industry you’re in and the scale at which you’re operating.
Alex Birkett
Growth Marketing Manager at HubSpot
Best Practices
A Complete Guide to Customer Behavior Analysis in 2021
If you’re interested in increasing your website’s conversion rate, there’s no substitute for knowing your audience. It’s much easier to predict the behavior of people you understand.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
11 Product Metrics You Should Worry About in 2021
You launched a SaaS company and you have some beta testers or early adopters for your new service. Now what? How do you go from product developer to thriving business owner with a successful product
Kristina Allen
Certified Digital Marketer
Best Practices
What is Customer Experience Analytics (CX Analytics)?
Customer experience analytics is the process of collecting and analyzing data about how users experience your website and product to better understand their pain points and their perspectives.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
Use Customer Health Scoring to Understand the Health of Your Customer Base
Whether you are managing a base of 10 or 10,000 customers, you need a consistent way to track their level of engagement and satisfaction in order to proactively retain and grow those relationships.
Anna Talerico
Operating Partner, Arthur Ventures & Author at SaaSX.com
Best Practices
Content Marketing Attribution: How to Measure the Effectiveness of Blogging
How effective is our content marketing? It’s a common question. Unlike paid acquisition, it can be difficult to tie back direct conversions from content marketing and SEO.
Alex Birkett
Growth Marketing Manager at HubSpot
Best Practices
How to Lower Your Bounce Rate, Plus 5 Things NOT to Do
High bounce rates are bad. You know this. You also know that they usually bring an even worse friend to the party: low conversion rates.
Charlie Custer
Technical Content Marketer and Analyst