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How To Make Marketing a Profit Center With Customer Journey Analytics
Analytics is key to proving your marketing ROI. Customer journey analytics helps draw the line to revenue.
Ninisha Pradhan
Content Marketing Specialist at G2
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Industry Trends
15+ Real Marketing Automation Statistics
Marketing automation statistics prove it to be very effective. Check out these statistics.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
8 Great Marketing Automation Examples
It’s important to choose the best marketing automation tool for your business. Here are eight successful examples of great marketing automation.
Charlie Custer
Technical Content Marketer and Analyst
Best Practices
11 Marketing Automation Workflows
Here are 11 examples of common, effective automation workflows.
Charlie Custer
Technical Content Marketer and Analyst
Tool Picks
CRM vs Marketing Automation: The Key Differences
CRM focuses on sales, while marketing automation focuses on marketing, with each targeting different areas of the buyer’s journey.
Nick Mann
Digital Marketing Expert and Content Strategist
Tool Picks
Product vs Marketing Analytics
Product analytics involve post-purchase KPIs, while marketing analytics involve pre-purchase metrics. Learn about these and other differences between product vs marketing analytics.
Nick Mann
Digital Marketing Expert and Content Strategist