Woopra in the News

From press coverage to product updates, stay tuned on all things Woopra.


About Woopra

Woopra was founded in 2012 by two engineers who recognized the need for an analytics solution that would capture the entire user journey. One that would empower teams to see the experiences users have with their brand exactly as their customers do.

They believed that in order for data to be meaningful, it had to be human. This meant moving away from sampled data and siloed channel metrics and creating a solution that enabled the visualization and optimization of every touchpoint in the customer experience.   

Elle Morgan
Woopra Head of Partnerships
Woopra Press Kit: High resolution logos, product screenshots and Woopra messaging.

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The Evolution of Woopra

  • Woopra launches in San Francisco, where the company says goodbye to channel-specific analytics and becomes laser-focused on delivering the best real-time customer analytics.

  • Woopra takes custom event tracking to the next level by introducing Schema, a proprietary technology which leverages a company’s custom events to create a bespoke analytics experience – a first for the industry.

  • The next stage in Woopra’s evolution is here: AppConnect. Companies can now centralize customer activity data in Woopra by using AppConnect integrations to sync with other tools. All this without a single line of code.

  • Woopra adds Two Dimensional Funnel Analytics to its Customer Intelligence offering, empowering users to visualize and optimize every touchpoint in the end-to-end customer journey.

  • Woopra doubles the number of integration partners, enabling seamless one-click integrations with the applications businesses rely on most. In parallel, dedicated support and expanded functionality drive Woopra’s Enterprise revenue to outgrow Small Business for the first time ever.

  • The Woopra platform is completely rebuilt, embracing modern React/Redux architecture. The UI gets a complete facelift, enabling extensibility and enhancing the user experience, while setting our product team up to iterate and push new features faster than ever on a streamlined framework.

  • Woopra launches Trends and People Reports, helping teams to ask and answer increasingly complex questions with ease.


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