How effective is our content marketing? It’s a common question. Unlike paid acquisition, it can be difficult to tie back direct conversions from content marketing and SEO.

High bounce rates are bad. You know this. You also know that they usually bring an even worse friend to the party: low conversion rates.

Creating a customer journey map is vital for any business to optimize its sales and marketing processes.

After the rollercoaster of a year that was 2020, it is safe to assume that 2021 will be the year of focusing on customer retention (and not just customer acquisition).

Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.

One way to get a handle on customer loss is to track the number of people who have abandoned your business over a specific period and then calculating that into a percentage rate.

Choosing the right product analytics manager can be challenging for an organization because they all have their own respective skill sets that may or may not fit a company’s needs.

Product Analytics is a relatively new field, but it's rapidly gaining traction. There are many books published in the last few years that have been instrumental in guiding readers on how to view product analytics as an integral part of business success.

Properly tracking customer metrics is bound to help your organization’s health, wealth, and longevity. But do you know exactly which metrics are the most important?

Customer journey mapping provides endless opportunities to optimize the customer experience. For companies dealing with B2B customer journeys, this couldn’t be more important.

The customer journey seems to be pretty straightforward – but can become much more complicated as you expand into the details.

Have you noticed that your customers interact with your brand multiple times before purchasing? Maybe they sign-up for a newsletter to get a 10% off coupon...