Content Marketing Attribution: How to Measure the Effectiveness of Blogging
How effective is our content marketing? It’s a common question. Unlike paid acquisition, it can be difficult to tie back direct conversions from content marketing and SEO.
Growth Marketing Manager at HubSpot
How to Lower Your Bounce Rate, Plus 5 Things NOT to Do
High bounce rates are bad. You know this. You also know that they usually bring an even worse friend to the party: low conversion rates.
Technical Content Marketer and Analyst
7 Customer Retention Metrics That Are Crucial For SaaS Business Growth
After the rollercoaster of a year that was 2020, it is safe to assume that 2021 will be the year of focusing on customer retention (and not just customer acquisition).
Digital Marketing Executive at Acquire.io
How to Leverage Funnel Analytics to Make Better Marketing Decisions
Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.
5 Product Analytics Books Every Entrepreneur Must Read
Product Analytics is a relatively new field, but it's rapidly gaining traction. There are many books published in the last few years that have been instrumental in guiding readers on how to view product analytics as an integral part of business success.
Co-founder and CEO, Woopra
The B2B Customer Journey: What Makes It Unique?
Customer journey mapping provides endless opportunities to optimize the customer experience. For companies dealing with B2B customer journeys, this couldn’t be more important.
Co-Founder and Chief Operating Officer at TAP London