You launched a SaaS company and you have some beta testers or early adopters for your new service. Now what? How do you go from product developer to thriving business owner with a successful product

If you’re not bringing in as many leads as you’d like, your Cost per Lead (CPL) is too high, or your leads aren’t qualified, it’s time to reassess your B2B marketing and sales funnel.

Customer experience analytics is the process of collecting and analyzing data about how users experience your website and product to better understand their pain points and their perspectives.

The key to having a successful business lies in offering a positive experience for your customers, both prospective and existing.

Whether you are managing a base of 10 or 10,000 customers, you need a consistent way to track their level of engagement and satisfaction in order to proactively retain and grow those relationships.

How effective is our content marketing? It’s a common question. Unlike paid acquisition, it can be difficult to tie back direct conversions from content marketing and SEO.

High bounce rates are bad. You know this. You also know that they usually bring an even worse friend to the party: low conversion rates.

Creating a customer journey map is vital for any business to optimize its sales and marketing processes.

After the rollercoaster of a year that was 2020, it is safe to assume that 2021 will be the year of focusing on customer retention (and not just customer acquisition).

Marketers are constantly searching for ways to improve their campaigns. The good news is that there is more data at their disposal than ever before. The bad news? There's so much data out there that it can be difficult to find actionable information when you need it most.

One way to get a handle on customer loss is to track the number of people who have abandoned your business over a specific period and then calculating that into a percentage rate.

Choosing the right product analytics manager can be challenging for an organization because they all have their own respective skill sets that may or may not fit a company’s needs.