Recent Articles
Best Practices
Product Led Growth vs Sales Led Growth
A comprehensive guide to product led growth vs sales led growth, including real-life examples and advice on how to choose the right strategy.
Nick Mann
Digital Marketing Expert and Content Strategist
Best Practices
Leverage Customer Service Analytics to Create Happy Customers
An in-depth guide on what customer service analytics is, use cases, and KPIs to help improve your customer service in all areas.
Nick Mann
Digital Marketing Expert and Content Strategist
Best Practices
Customer Retention Analytics: Unlocking Greater Lifetime Value
Everything you need to know about customer retention analytics, including what it is, why it’s important, and how to use it.
Nick Mann
Digital Marketing Expert and Content Strategist
Best Practices
Customer Analysis: What It Is and How to Do It
The end goal of customer analysis is to use quantitative and qualitative data to fully understand your customer base.
Nick Mann
Digital Marketing Expert and Content Strategist
Best Practices
A Guide to Omnichannel Analytics: Decoding Customer Behavior
A beginner’s guide to getting started with omnichannel analytics and tips for seamlessly implementing it into your sales and marketing.
Nick Mann
Digital Marketing Expert and Content Strategist