CRM focuses on sales, while marketing automation focuses on marketing, with each targeting different areas of the buyer’s journey.

Product analytics involve post-purchase KPIs, while marketing analytics involve pre-purchase metrics. Learn about these and other differences between product vs marketing analytics.

There are a million marketing tools out there, but you don’t need most of them. Here’s what you do need.

You’ll find options ranging from completely free all the way up to six figures per month. But never fear — figuring out what you actually need is pretty straightforward.

We compared 5 popular analytics tools and found that while Google Analytics is popular, it may not be best for businesses.

Despite all the pomp and circumstance in the marketing technology space, forms are still the gold standard when it comes to collecting…

“Customer experience is the last source of sustainable differentiation and the new competitive battleground.” — Tiffani Bova, Gartner Vice…

Guest Post from Olga Kolodynska — Content Writer at LiveChat

Bringing marketing automation and customer analytics together lets you leverage data to create better customer experiences. These…

So many choices. That’s what most companies face when selecting a marketing automation tool. Trying to understand the differences between…

For many companies, CRMs are one of the central tools in the organization. Sales, marketing, and support teams live and die by their CRMs…

According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from…