The 3 Types of Marketing Analytics
We break down the types of marketing analytics and four popular tools you can use to make your marketing team more data-driven.
Technical Content Marketer and Analyst
Why You Should Use User Behavior Analytics
If you want to improve your acquisition rate, reduce your churn rate, improve your retention rate, and address cybersecurity threats before they do major damage then you need to dive into the science of user behavior.
Certified Digital Marketer
5 Product Analytics Books Every Entrepreneur Must Read
Product Analytics is a relatively new field, but it's rapidly gaining traction. There are many books published in the last few years that have been instrumental in guiding readers on how to view product analytics as an integral part of business success.
Co-founder and CEO, Woopra
The B2B Customer Journey: What Makes It Unique?
Customer journey mapping provides endless opportunities to optimize the customer experience. For companies dealing with B2B customer journeys, this couldn’t be more important.
Co-Founder and Chief Operating Officer at TAP London