We break down the types of marketing analytics and four popular tools you can use to make your marketing team more data-driven.

If you want to improve your acquisition rate, reduce your churn rate, improve your retention rate, and address cybersecurity threats before they do major damage then you need to dive into the science of user behavior.

Choosing the right product analytics manager can be challenging for an organization because they all have their own respective skill sets that may or may not fit a company’s needs.

Product Analytics is a relatively new field, but it's rapidly gaining traction. There are many books published in the last few years that have been instrumental in guiding readers on how to view product analytics as an integral part of business success.

Customer journey mapping provides endless opportunities to optimize the customer experience. For companies dealing with B2B customer journeys, this couldn’t be more important.

Segment is an incredibly powerful tool for collecting data from various sources and seamlessly pushing that data to other applications…

In the previous post of our database series, we discussed the key decision points that helped us identify the design issues that we wanted…

There have been substantial strides in the evolution of analytics since first taking over the data scene as Web Analytics in the early…

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll…

There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model…

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to…

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn…