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From the Experts: How Product Teams Can Be More Data-Driven in 2017
Industry Trends

From the Experts: How Product Teams Can Be More Data-Driven in 2017

There have been substantial strides in the evolution of analytics since first taking over the data scene as Web Analytics in the early…
Elle Morgan
Elle Morgan
Head of Partnerships, Woopra
Turning Insight into Action: The Quest for a Data-Driven Culture
Industry Trends

Turning Insight into Action: The Quest for a Data-Driven Culture

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll…
Elle Morgan
Elle Morgan
Head of Partnerships, Woopra
How to Leverage Product Data for Freemium Success
Industry Trends

How to Leverage Product Data for Freemium Success

There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model…
Elle Morgan
Elle Morgan
Head of Partnerships, Woopra
Applying the Data Glue: The Quest for a Data-Driven Culture
Industry Trends

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to…
Elle Morgan
Elle Morgan
Head of Partnerships, Woopra
Calling all Data: The Quest for a Data-Driven Culture
Industry Trends

Calling all Data: The Quest for a Data-Driven Culture

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn…
Elle Morgan
Elle Morgan
Head of Partnerships, Woopra
Why Phone Is Still Important and How to Analyze It
Industry Trends

Why Phone Is Still Important and How to Analyze It

It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid…
Woopra
Woopra
The Data-Driven Reason for a High-Quality Lead Generation Website
Industry Trends

The Data-Driven Reason for a High-Quality Lead Generation Website

According to organic SEO services company, Straight North, 84 percent of sales leads come on the first website visit. This data point makes…
Woopra
Woopra
Four Reasons Why You Should Be Texting Your Customers
Industry Trends

Four Reasons Why You Should Be Texting Your Customers

Last week, I was browsing Amazon for a new board game, and narrowed it down to five options. I had read the reviews but still wasn’t sure…
Woopra
Woopra
What it Means to Have a Product-First Company
Industry Trends

What it Means to Have a Product-First Company

Looking at the likes of Stripe, Slack, Evernote or MailChimp, you can begin to understand the meaning of a product-first organization. It’s…
Elie Khoury
Elie Khoury
Co-founder and CEO, Woopra

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