Marketing campaign analytics refers to evaluating the data from your marketing campaign to better understand the customer journey.

B2B marketing analytics involves taking the data generated from measuring B2B marketing campaigns and analyzing it to gain insight into marketing performance.

Segmentation analytics involved segmenting customer groups within your analytics platform to generate more detailed customer data.

See our seven practical user adoption strategies to convert more free SaaS users into paid customers and get more paid users to adopt your product even more.

Customer journey management is overseeing and optimizing the customer interactions at each of the customer journey stages.

Digital customer experience strategy can improve customer satisfaction and brand loyalty, increase customer engagement, and drive revenue growth. See our tips here.

Learn about the different types of maps and when to use them with our customer journey map templates.

Marketing automation statistics prove it to be very effective. Check out these statistics.

It’s important to choose the best marketing automation tool for your business. Here are eight successful examples of great marketing automation.

Scroll depth is a simple metric that gives us an idea of how far a user got into a page or a piece of content before leaving. Read on for more information on how to track it.

To measure how successful a customer journey is, brands can rely on customer journey analytics. Here are the 14 metrics they should track, analyze and optimize.

Marketing is not a precise science. Though there are best practices and guidelines marketers can follow, each brand must create and adapt its unique marketing strategy based on its own experience.