Recent Articles

The Journey to Customer Intelligence
How to Leverage Journey Analytics to See the World as Your Customers Do
From the Experts: How Product Teams Can Be More Data-Driven in 2017
Supercharge Google AdWords with Behavioral Data in Woopra
What are UTM Parameters and How Should You Use Them?
6 Ways Product Managers Can Be Heroes with Behavioral Data
Turning Insight into Action: The Quest for a Data-Driven Culture
3 Reasons Why Your Lead Scoring System is Failing You
How to Leverage Product Data for Freemium Success
Solving the Cross-Channel Dilemma
Applying the Data Glue: The Quest for a Data-Driven Culture
Customer Analytics Unveiled: Woopra vs. Google Analytics