Customer.io

Customer.io enables users to send newsletters to selected segments of customers using their website data

The Customer.io app allows you to track all email engagements from Customer.io, as well as add new users and events for use in Customer.io’s filters with Woopra’s triggers. This allows you to easily keep track of your success in reaching your email efforts, as well as add users and automatically update the detail by which you can define audiences for specific content.

You might use this data in a funnel report to monitor how many customers who receive an email actually open it, and how long on average it takes them to do so. You might also set up a trigger to send specific custom events from within Woopra to Customer.io, to enrich your segmentation, and improve your custom messaging.

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