Customer.io

Customer.io is an email automation tool changing the way businesses interact with their customers. Customer.io allows you to send emails to people based on product and marketing engagement criteria with targeted, dynamic segments.

Track the success email campaigns and leverage Woopra's behavioral data for more targeted personalization and segmentation

The Customer.io and Woopra Integration empowers you to:

  • See email engagement at an individual-level with Woopra's People Profiles
  • Add new users and events in Customer.io’s filters using Woopra’s automated triggers.
  • Synchronize audiences between Customer.io and Woopra to tailor your content to specific audiences based on their engagement within your product.
  • Measure campaign effectiveness in Woopra's Trends reports to analyze most engaging email subjects, titles, campaigns, content and more.
  • Leverage Customer.io engagement data in Woopra's Customer Journey reports to measure the impact of email campaigns on every touchpoint in the customer experience.
  • Automatically enroll users and customers in Customer.io email campaigns based on any combination of segmentation criteria defined in Woopra

For example, you can build a Journey report to monitor, for example, how many customers who receive an email actually open it and for how long on average it takes them to do so. You might also set up a trigger to send specific custom events from within Woopra to Customer.io, to enrich your segmentation and improve personalized messaging.

A day of setup. A lifetime of insights.

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