MailChimp is an email marketing service enabling users to send email newsletters, manage subscriber lists, and track campaign performance.

The MailChimp app tracks Email subscriptions, unsubscriptions and Email Campaign event actions generated by MailChimp. The MailChimp app allows you to monitor the success of their current customer outreach efforts and email campaigns, as well as adding users to lists on the basis of their behavior, for much more relevant tracking.

These actions are automatically tracked directly within Woopra and can be used to generate analytics reports, create segmentation filters, and more.

The MailChimp App also allows you to assign contacts to contact lists in real-time, based on their behaviour in Woopra. An online retailer might automatically add a customer who viewed at least 7 handbag products in the last day and has previously spent over $1,000 to a list for a “10% off accessories” email promotion.

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