Marketo

Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more.

Supercharge your marketing automation with Woopra's customer data.

The Woopra+ Marketo Integration empowers you to:

  • Track Marketo events within Woopra's customer profiles and update lead lists using Woopra's behavioral data in Marketo. For example, the integration will track Marketo events such as when a promotional email is sent, opened and clicked.
  • Create analytics reports reflecting these events. You could analyze which emails had the most opens among customers in California. Or, you may want to build a Funnel Analytics report showing where people drop off on the path to conversion after they come from an email campaign - and ultimately what impact email marketing is having on conversion, over time.
  • Set up triggers in Woopra to automatically send new leads to Marketo or update existing Marketo lead records. For example, if someone signs up on your website, you can set up a trigger to automatically send lead behavioral data to Marketo or create a new Marketo lead. If they change their company information later on, those fields will automatically update in the Marketo lead record.

Learn More: https://blog.woopra.com/blog/2014/10/27/new-in-appconnect-marketo-magento-stripe-and-mysql

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