Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more.
The Marketo app tracks custom email events such as emails sent, opened, and clicked. These events can be used to generate analytics reports, create segmentation filters, and more.
The app also enables you to add and remove people from Marketo lists based on the user’s engagement and other factors.
For example, you can use the Marketo app to automatically add SaaS users to a “ready to buy” list when they complete their trial and used the product at least 20 times during that period.
You can also measure the real-time sales performance of a holiday promotion sent by email.
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