Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the social enterprise arena through acquisitions.
The Salesforce app allows you to automatically create leads within Salesforce and convert them to Salesforce "opportunities" when they meet specified criteria, such as engaging with your website in a certain way or opening your emails.
The app also synchronizes your Salesforce fields with Woopra visitor data to automatically create or update visitor properties.
For example, if someone signs up on your website, this app can automatically add the user as a lead in Salesforce and populate the lead record with the user’s information such as name, email address, company, and more. Conversely, lead data in SalesForce can be sent to Woopra to automatically update the profile with the lead information.
The SalesForce app could also automatically convert leads to an opportunities when the lead has performed specific actions, such as using your SaaS product 10 times, submitting at least one support ticket, and starting a live chat with a sales rep.
Requires Integration via web service API (Enterprise & Unlimited editions of Salesforce only).
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