Our Mission

Woopra’s mission is to help companies take control of their customer data and make it actionable. We want to enable all companies to track, analyze, and take action on customer activity from every touch point, by connecting all their tools to a single hub. We believe that companies who centralize their data ultimately deliver the best customer experiences.

We translate data into insight. We deliver clarity. We teach our customers about their customers.

We Made a Pact.

  • We are only successful if our customers are successful
  • We maintain an evolved and open work environment for a happier and more productive team
  • We prioritize intellectual honesty and integrity over short-term gain
  • We treat each person, from customer, to colleague, to vendor, with the respect that every human being deserves


“There has to be this pioneer, the individual who has the courage, the ambition to overcome the obstacles that always develop when one tries to do something worthwhile, especially when it is new and different.”

– Alfred P. Sloan

Unsatisfied with the products available in the analytics industry, Woopra’s founders decide to build their own. Woopra is born, pioneering real-time analytics.

Seeing the value in tracking more than pageviews, Woopra introduces custom event tracking to the analytics industry.

Until 2010, analytics was primarily reactive. Companies had to seek out important data. With the belief that companies should pro-actively receive custom alerts on user activity, Woopra launches real-time Notifications.

Segmentation in Woopra gets a major facelift, with the most advanced yet intuitive filtering capabilities on the market.

The Woopra team pioneers its way to San Francisco, where the company says goodbye to channel-specific analytics and becomes laser focused on delivering the best real-time customer analytics.

Woopra takes custom event tracking to the next level by introducing Schema, a proprietary technology which leverages a company’s custom events to create a bespoke analytics experience – a first for the industry.

The next stage in Woopra’s evolution is here: AppConnect. Companies can now centralize customer activity data in Woopra by using AppConnect integrations to sync with other tools. All this without a single line of code.

Careers at Woopra

Join our growing San Francsico team and become a part of something big.

See our open positions

Get in touch

Woopra, Inc.
650 5th St Ste 402
San Francisco, CA 94107

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