About this integration
The Woopra AdWords integration allows you to effectively retarget visitors that come to your site. By leveraging Woopra’s trigger system, you can send events directly to AdWords based on user actions. Then, in AdWords, you can configure the retargeting rules based on the actions we sent. These actions must be based on events that are tracked on the client-side browser such as pageview events or other client-side custom events.
When a user then gets retargeted, you can use UTM tags for any links to your site and Woopra will automatically ingest this data as “Campaign” data which you can use for your marketing and customer analytics.